Like the rest of the fashion community, our R29 staff is obsessed with ASOS. After all, the London-based retailer is home to every clothing item you could ever want — like, ever. But, that becomes a double-edged sword when you're online shopping: It can be overwhelming to find the perfect outfit in the brand's (practically) endless inventory. That's where I Go By Frankie blogger and ASOS stylist Frederique (Frankie) Tietcheu comes in.
The Parisian-turned-Londoner 'grams playful outfits almost daily for her followers to re-create — and, you guessed it, ASOS is present in abundance. Though Tietcheu doesn't discriminate: Other brands such as Topshop and Opening Ceremony make the cut from time to time, too. Aside from her obvious love of color and sneakers, it's her affordable wardrobe that really has us swooning. Give Tietcheu's Instagram feed a follow: It's a one-stop shop for outfit inspiration.