Read on for the low-down on her swimsuit shopping tips, and then put these tips to good use when the Gigi-approved suits officially drop at Seafolly in mid-May, both online and in stores.
Select a swim style based on your beach activity level.
"I look for a bikini
shape that makes me feel confident. When I'm at the beach, I'm usually very active. The Block Party Sleeveless Rash Vest from Seafolly worn over the matching Slide Tri bikini set is perfect for when you don't want to worry about re-situating yourself while you're surfing, playing beach volleyball, or being in the waves."
Remember to experiment with new styles.
"I usually fall hard for the new swim trends each season, but I think that's good because it keeps my
swimsuit collection diverse. I try and always get a bikini that is unlike one I have already. It's rare that I buy more than one at a time!"
Don't limit yourself to one shopping destination — explore and discover.
"I don't really have a favorite [store to shop at]. One of my favorite things to do is walk around Soho in New York City and find a
new, small shop each time."
Invest in unique and versatile pieces that you'll repeatedly wear.
"The last item I bought was a Tibetan beaded belt that I found at a shop in Soho. I bought it because it was not only beautiful and possibly one-of-a-kind, but it immediately inspired outfits in my mind. It was also a great price. I also love shopping in L.A. because of the great flea markets. My favorite is the Melrose Trading Post."