Meet 4 Rad Babes Lighting Up The S.F. Skate Scene

You'd be hard-pressed to walk down the streets of S.F. without hearing the familiar grinding of wheels against the hard concrete, weaving in and out of traffic, and speeding down our killer hills. Let's be real; for some ladies it's the hipster mating call, but for others it's the soundtrack to the deep skateboarding history that our sweet city is steeped in.
While it may seem that the dudes are running the streets, there are quite a few badass babes who are making waves in the skate community — and are sitting pretty while doing it! Between the Thrasher empire's fearless female with a particular flair (read: obsession) for Marc Jacobs, a pint-sized skate powerhouse, a gritty photographer, and a mighty fine 'zine maker, these ladies definitely have the 411 on why S.F. is king when it comes to skateboarding. See how they roll, right here!
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Name: Sally Vitello Hubert

Gig: Marketing and Event Manager at Thrasher, Juxtapoz, and Slap magazines

Hood: Works in Hunters Point, lives in Burlingame

Your dad, Fausto Vitello, was influential in shaping the skateboarding industry when he founded Thrasher magazine. What was it like growing up around a bunch of skaters?
"It was a really fun upbringing, yet my dad instilled a hard work ethic to my brother and me. He came from Argentina speaking no English, and he and his partner Eric met and developed Independent trucks. It was a lot of hard work. When I started working here, I had to learn a bit of everything and pay my dues. The people in the office have been here for years, and many of the skateboarders I know have watched me grow up. I’m thankful for everyone who has always been loyal to my family."

What does a normal day at Thrasher look like?
"There's never a normal day at Thrasher, that’s for sure! I plan all of our events from video premieres to parties we sponsor, and I see them through from beginning to end — I work closely with Dave Sypniewski, the other half of our team. Thrasher always has events going on, from S.F. to L.A. to NYC and beyond. There are non-stop phone calls and emails throughout the day and night, and a lot of traveling. We’re a small, close-knit staff and we all work together on all aspects of the magazine."

Sally wears head-to-toe Marc Jacobs at the Thrasher magazine HQ in Hunters Point.
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Are there any ladies in the industry who you look up to?
"The lady who I look up to is my mother. She supported my dad throughout all his business ventures. He passed on a Saturday in 2006, and she was in the office that next Monday. I don’t think she has missed a day of work since!"

How would you describe your style?
"Fearless. I'll dress up anytime, anywhere. I mean, I wore a pink sequined gown to our Thrasher party last year. Fashion should always be fun."

Who are your favorite designers?
"Marc Jacobs, hands down! I also love Acne for jeans and basics, and Alexander Wang for simple, understated dresses."

What items in your closet currently get the most love?
"I have a separate closet in my house dedicated to all my Marc Jacobs pieces. I wore this beautiful sequined jumpsuit from his latest spring collection to his show in NYC last week, and I’m absolutely obsessed with it! I wear my Acne leather jacket most days — it’s a great piece that works day to night. Also, every season Marc makes a sweater dress that I always covet. The purple one from fall is on heavy rotation right now."
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What projects are you currently working on?
"Right now my biggest project is our annual Thrasher showcase at South by Southwest in Austin. It’s five days of music and skateboarding. We feature small acts to big-name performers. We’re now in our fifth year, and it keeps growing."

You're a San Francisco native, what do you love most about this city?
"Even though I grew up in the city, there are always new places to discover. I grew up right next to Mount Davidson and I don’t think most people even know where that is! I love our amazing restaurants, driving my car from one end of the city to the other, and most of all, our sports teams. My family is obsessed, we’ve had season tickets for years, and there’s nothing I enjoy more than going to a Giants game."

What do you love about the local skate community?
"There's a sense of loyalty among the skateboarders that I haven’t seen elsewhere. It’s a very close-knit community."

What has been the most memorable moment for you in the past year?
"It has to be our Skater of the Year party that happens every December. I grew up going as a kid with my parents and my brother, and now I plan it! It's always my proudest moment, and the night I feel I honor my dad the most. We threw it at Mezzanine this year, which was the best venue we’ve had. On the Juxtapoz side, we curated the art at Outside Lands this year, which was a really fun project and a big deal for us."
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Name: Josie Ramondetta

Gig: Photographer

Hood: Tenderloin

Can you tell us a little about what you do?
"I am a freelance photographer, photo editor at MOH and Man of The World magazines, and fashion producer collaborating with clients like Mira Mira, Stance Socks, and Onerary."

What projects are you currently working on?
"I'm currently working on my first photography book based on Beerspit, a ‘zine I created from 2007 to 2012 that depicts San Francisco's skater bar life."

Josie wears a vintage T-shirt, suspenders, and hat, Diesel jeans, Levi’s jacket, and Frye boots at Thee Parkside in Potrero Hill.
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What inspires your work?
"Freedom from creative boundaries."

What brought you to San Francisco?
"I fell in love with the city's weather, buildings, and diversity."

What do you love about San Francisco?
"The aesthetic that's depicted by its old architecture, navy shipyard, and the Tenderloin because of it's grime, which reminds me of New York from the late '80s and early '90s."

You're a former fashion model and actress, how did that come about?
"My parents enrolled me into a modeling school in Pasadena when I was 16. A year or two later, I found myself in Paris modeling for Elite Model Management, which gave me the opportunity to work with photographers like Ellen von Unwerth, Peter Lindbergh, Bruce Weber, and Max Vadukul. Acting came a few years later after relocating from Paris to NYC in 1992."

What campaigns and films did you work on?
"I did campaigns for Banana Republic, Levi's, United Colors of Benetton, and Gap, but most of my modeling work consisted of fashion editorials for magazines such as W, Elle, Vogue Italia, GQ, The Face, Next, Nylon, and other publications. Fashion models have always made the transition from model to actress. I'm not an actress or consider myself to be one, but through modeling I worked on a few TV commercials and films. My last film was The Fifth Element, where I played an air stewardess, ha!"
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How did you get involved in the skate world?
"I was introduced to the skate scene 12 years ago in NYC by a friend who skates. I never had an interest to learn how to skate, but found myself very attracted to the lifestyle and people. This inspired me to pick up my camera to shoot portraits of friends and skaters and eventually participating in skateboarding art shows and other projects. I now live in the Tenderloin district with my husband, Peter Ramondetta, who is a pro skater, and our pooch Bruttus, a seven-year-old English bulldog. I still continue to shoot skate events and live shows."

What are some of your favorite moments you've had the opportunity to shoot?
"Shooting friends and strangers at bars are my favorite moments because I don't know what's going to happen."

How would you describe your style?
"Timeless tomboy."

Where do you shop in the Bay Area?
"I love going to La Rosa Vintage in the Haight, the Levi's store, Urban Outfitters, and I occasionally shop online."

What items get the most use out of your closet?
"My Frye boots and vintage rock T-shirts."

Where would we find you when you're not shooting?
"In a printing darkroom or at a bar-slash-venue like Thee Parkside or El Rio shooting live bands."
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Name: Ashley Trujillo a.k.a. "Trixie Con Leche"

Gig: Drummer for skate-rock band, Bad Shit, and mama

Hood: Bernal Heights

How long have you been skateboarding and how'd you get started?
"I’ve been skating on and off for 10 years. I was sitting at a skatepark, extremely bored, and someone handed me a board and said to go. I did. I was hooked."

Can you tell us a little about what a day in your life looks like?
"I start with Yerba Mate tea, take my son Waylon to school, gym it out, and then come home to jam it out. My husband, Tony, and I play in Bad Shit and a two-piece metal band called Who Axed You?. On Waylon's days off, we go somewhere to skate."

Shot at Potrero Del Sol skatepark, Ashley is wearing a vintage T-shirt, Dickies jeans, and Bad Shit "Trixie" zebra high-top Vans.
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What are you currently working on?
We will be playing our second Orion festival with Robert Trujillo, the bass player of Metallica. We are the Trujillo Trio with Robert on bass, Tony on guitar and vox, and yours truly on skins. We just released a new single, 'Trunk Boyz'."

What brought you to San Francisco?
"My 1992 white Ford Bronco, just like OJ Simpson’s. I was accepted to go to school in S.F. to become a paramedic. I was living in San Diego at the time and left everything to come up here. I lived out of that Bronco. It was cozy and cold! I played in a psychobilly band from San Jose called The Deadutantes while I was going to school full-time. I would drive to L.A. for gigs every weekend and barely make it back up to S.F. in time for class. After school was over, and that crazy hormonal chick band finally imploded, Tony asked me to play in this band that he and Jake Phelps were starting. I didn't really have anywhere to go after school, so I hopped aboard. Tony and I shacked up in the warehouse in Hunters Point where we practiced. It was also an indoor skatepark called Double Rock, a.k.a.The Dojo. My beautiful Ford Bronco was later totaled in that same warehouse, R.I.P. I have been in S.F. ever since."

What inspires you about the skate community in S.F.?
"There's just a lot of it. It's hard not to be inspired when everyone is skating. It's a skate town. People come from all over the world to land here. It has a lot of skate history, as well."

Do you think San Francisco is king when it comes to skateboarding?
"Compared to anywhere else? Yes. Lots of legendary skate companies started and stayed here. Thrasher, the number one skateboard magazine of all time is here. Also, tons of legendary skateboarders learned to skate on these streets."
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What do you love about skating in S.F.?
"I like that Potrero del Sol is a five-minute skate from my front door. I see a lot of people come through S.F. and make it a pit stop and I see them all at the park. It's a beautiful park, fully equipped with a Grindline skatepark, grassy knolls, and friends always having a BBQ."

Do you have a signature trick?
"Oh yeah, The Trixie Hop. Ollie-over-tall-can-look-back. Ha!"

Any secret skate spots in the Bay Area you're willing to out?
"There's a sick bump at 24 Willie Mays Plaza."

What has been the proudest moment in your life so far?
"It should be birthing a baby, right? That's top of the list. Getting married on the first Skate Rock was one of them. A lot of great moments have come sporadically —playing the Great Wall of China twice, opening for Suicidal Tendencies in Amsterdam, opening for Andre Nickatina, opening for Bad Brains and Dinosaur Jr. It's been a great, long road — and all I want is more."
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Name: Reija Collinson

Gig: Co-owner at Lowcard Mag

Hood: Works in Dogpatch, lives in Pacifica

Can you tell us a little about what Lowcard Mag is and how it started?
"Lowcard is a skate mag out of San Francisco that my husband, Rob, and I run together. Back in 2003, Rob used the copy machine at his old job to make the first issue. He called it Lowcard after a scratch ticket he bought called High Card, but he always got the low cards and lost. I met him when he was working on the second issue and started helping him for fun. By the tenth paper issue, we were realizing that people were really hyped on what we were doing and decided to really go for it."

A preggers Reija wears a Gat Rimon dress from Mira Mira at the Lowcard Mag warehouse in Dogpatch.
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What does a normal day at the 'zine look like?
"Most of the day I spend rotating between ordering products, working on the next season of soft goods, and laying out the new issue. Rob and I now own multiple brands, so I have to break up my time between all three."

What is the coolest part of your job?
"I love that I get to be creative every day. Being my own boss has its perks, too. I have no one looking over my shoulder telling me what I can and can’t do. It’s pretty rad."

What projects are you guys currently working on?
"We have our 50th issue coming out at the end of the year and are working on a book to go with it. We want our staff photographers to contribute their favorite photos over the years and want to pull the best pages from previous issues, as well. We plan on mostly cutting and pasting it together, similar to the way we made the first ten paper ‘zines. I'm also working to get a more solid women’s line of clothing going. Girls seem to really like our brand, and I had been noticing that girls were cutting up their boyfriend's t-shirts and stealing their hats, so it's something I've been trying to get going for a while."

Who are some of your favorite female skaters in the industry?
"I admire any female that can get out there and skate, whether they are really good or can just push around a bowl or on the street."

What inspires you about the local skate community?
"I would say the support the skaters give one another. We would not have gotten where we are today without the support of everyone around us."
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What is one of the most offensive things you've encountered hanging around a bunch of skaters?
"Nothing terribly offensive has happened, but I do think it's funny when I'm emailing back and forth with someone I have never met, they automatically think I am a guy unless I meet them face-to-face."

You're expecting your second child (congrats!), is it hard to balance motherhood with running a 'zine?
"Its had its challenges, but more in the beginning. For the first two years of his life, my four-year-old spent endless hours in the warehouse. I could never get anything done and naps were no fun! I'd work a lot at night to make up for it. Now that he's in preschool almost full-time, we've come up with a really good routine. The new baby will definitely stir things up! Especially since I'm the busiest I've ever been. If I didn't have any children, I would probably be working 15 hours a day. Motherhood forces you to not work too much!"

What has been the most memorable moment for you in the past year?
"Finding out I'm pregnant with a girl — Rob and I are super stoked!"

How would you describe your style?
"Laid-back momma — I love to thrift and keep it simple."

Where do you shop in the Bay Area?
"Mostly vintage and thrift stores. Occasionally, I will pay Mira Mira a visit on Valencia Street."
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