October is a notable month — and not just because you're hopped up on a #PSL overload for 31 days. It's also Breast Cancer Awareness month. Every year, the beauty industry rallies to bring attention (and funds) to the need for a cure by rolling out limited-edition pieces. And, while some products are just pink and pretty, others truly help make a difference.
Ahead, we highlight 10 of those do-gooder beauty buys. Some donate all of their proceeds to breast cancer charities, while others contribute a small portion but help in other ways. No matter the size of the financial contribution they (and you!) make, the perfumes, primpers, and polishes to follow spread awareness and support to those women and men fighting — or living as survivors of — this horrible disease. So, shop on; philanthropy looks good on you.