Blu Kicks Serves Up Island-Ready Soles That Are Good For Your Soul

There are plenty of ways to add a little pep to your step. Our preferred method? Kicking back while giving back, of course. So naturally, we’re all about Blu Kicks — a new local shoe brand that serves up chromatic steppers along with a side of warm fuzzy feelings. Made from recycled canvas and natural rubber, these babies are hill-friendly and cute, to boot! Inspired by endangered Hawaiian fish, the Humuhumunukunukuapua’a (don’t ask us how to pronounce that), these chic sneaks come in a variety of bold colors and patterns. And more than just an eco-friendly shoemaker, this sole proprietor donates 3% of all sales to Wild Aid and For the Fishes.
“There’s something more in each shoe — a little bit of the islands’ breezy, laid-back personality. We hope it inspires people to slow down and relax, even if it’s only for a slow bike ride around the neighborhood, an hour in the water, or sipping a cold one on the front steps,” says founder Victoria Fay. So, go ahead, and grab your pair because with soles as sweet as these, doing good means looking good, too.
Photo: Courtesy of Blu Kicks

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