Zimmermann’s New Swim Campaign Is Making Us Actually Sweat

Swimsuits in the summertime usually remind you of everything beachy, bright, and tropical. However in Zimmermann’s latest lookbook, our favorite Aussie swim brand reminds us that there's nothing cutesy in looking drop-dead sizzlin'. Ditching the beach for more of a sweat-lodge-meets-locker room look, the resort '12 offerings feature one of the steamiest (both literally and figuratively) swimsuit campaigns out this season.
Shot by fellow Aussie Simon Lekias, Zimmermann mixes things up with romantic floral prints, gorgeous shapes and, in line with the post-game inspiration, tennis shoes. Channeling an ‘80’s athletic vibe Grace Jones might have loved, models slouch and slink with slicked-back hair, showing off the Zimmermann suits against steamy tile floors in a low side light, each suffering from the most glamourous of heat strokes. Positively overflowing with sensuality, the slippery bronzed skin and steamy air feel almost NSFW when paired with Zimmermann's low-slung bikinis and the girls' parted-lip pouts. A gorgeous pale pink floral print adorned with ruffles and a fierce snakeskin print one-shoulder bandeau headline the list as our favorites from the collection. With the world turning Zimmermann's way as Australian Fashion Week nears, the brand has chosen the right time to really turn up the heat.
Click through to check out all of the temperature-raising looks!
Photos: Courtesy of Zimmermann

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