Finally, An Excuse To Buy More Beauty Products At CVS

Photo: David Paul Morris/Bloomberg/Getty Images.
It takes all of five minutes to become a CVS ExtraCare rewards member. I joined a few years ago when I was new to NYC and was in there all the time — usually hungover or otherwise damaged, and in need of Pedialyte or a box of Band-Aids for heel blisters. I'm glad I bit the bullet too, because now, every time I'm at a CVS checkout, I just punch in my phone number and save a few cents on whatever I'm grabbing.
As of today, I'd advocate a little harder for ExtraCare, if a friend was contemplating it, because CVS Pharmacy just added what Andrea Harrison, VP of Merchandising, is calling an "enhancement" to the existing rewards program: A free-to-join Beauty Club that gives special perks for the person whose checkout stash includes that foundation that went viral ok TikTok, an eyeliner pencil, and a bottle nail polish.
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The CVS ExtraCare Beauty Club functions a lot like Sephora and Ulta's rewards programs, but without the earning tiers. You have to provide your personal information — name, birthday, email, and phone number — and you can do that in store or online, and then you'll get cash-back deals and savings on qualifying beauty purchases (cosmetics, not actual prescriptions) every time you shop at CVS.
The best part? If you spend over $30 on beauty products in a given month — that can be in a CVS Pharmacy, online, or via the CVS app — you get a free gift with purchase. For November, it's your pick between four: a sheet mask from The Crème Shop or LAPCOS, a pack of hair elastics, or a tube of hand cream. Really, it's something to consider when you make a plan to get your flu shot.
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