Valentine's Day is nearly here, and many of us are musing over our budgets for the holiday. Whether you're a die-hard Valentine or think the holiday is a capitalist scam, chances are you have some feelings about what is a reasonable amount of money to spend on your beau.
According to the National Retail Federation, U.S. consumers spent an average of $143.56 on Valentine's Day last year. Meanwhile, the number of adults celebrating the holiday is actually declining. In 2009, 72% of adults between 18 and 34 observed Valentine's Day. As of 2017, a little more than half of those under 55 planned to celebrate. Many of these people felt that the holiday was overly commercialized.
According to statistics, young people today are participating a bit differently: Though fewer individuals are observing the holiday with the same excitement as before, those who are opting in are spending more than ever before.