Gwyneth Paltrow and Blake Lively better watch out. There's a new lifestyle brand on the market, and it might just take the celebrity-brand-conscious world by storm. We're talking, of course, about the (satirical) new creation from Stephen Colbert. "There's more to life," he explains. "There's lifestyle." Yes, The Late Show host has decided to (pretend to) get in on the action. "It's now possible for everyone to achieve the one-of-a-kind curated lifestyle by buying it from a celebrity." If you're into Parmesan-absinthe candles, and you're a unique individual who wants to be just like Colbert, then this sketch if for you.
"At Covetton House, we combine classic Southern living with the breezy charm of the English countryside and whatever they had left at the prop warehouse... [It] was created for you, because we want you to want the things that we are wont to want you to want. That's why our motto at Covetton is: WANT." When rampant consumerism does come back to haunt us, we really hope it looks a whole lot like this. Check out the sketch in its entirety below.