Know Your Judges: Holly Siegel

Who she is: A former beauty editor and Sephora's current editorial director.

What she brings to the table:
Holly has tried a LOT of beauty products and services, first as a beauty junkie and then as a beauty editor — but her unique perspective comes more from having spent time with brands and their founders from the early stages and now, understanding what might make them successful at retail. She prides herself on being able to understand when a company or product is providing something unique.

Best beauty tip:
"Learn how to DIY. There will always be a time when you have to care for and camouflage your own skin nightmare before an event, or get caught in the rain at a wedding and ruin your blowout, or chip a nail en route to a job interview. Also, take care of your skin, nails, and hair every day so you don’t have to scramble with last-minute appointments in the first place. Think about the most interesting women you know: They probably aren’t sitting around a salon all day!"
We asked Holly to give us the inside scoop on the most exciting beauty launches of 2015. Keep clicking to see what's got her excited.

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