If you haven't signed on to Jay Z's latest million dollar
creation, the music streaming service, Tidal, here's some incentive.
According to Tidal exec Vania Schlogel, Jay Z, Jack White, and other musicians have been ringing up fans to say thanks for streaming their
music. Schlogel reports that one lucky user commented, "This is the best
customer service call I’ve ever received!"
The reason that musicians who use Tidal know who their
biggest fans are is a little Big Brother-y, though. Apparently, one of the features
Tidal offers musicians is the ability to access stats and info on who's
streaming what. That includes contact info — just in case your favorite musician
isn't clear. Hey, at least your information is being shared with people whose
music you really like. Plus, think of the possibilities! What if Rihanna called to say thanks for streaming "American Oxygen" a million times and you end up becoming BFFs?
Of course, if you make up a fake phone number for these
sign-ups or just never answer your phone, then you're just SOL. And, you'll never be BFFs with RiRi. Probably. (Stereogum)