Good News: Rainbow Hair Is Surprisingly Easy To Maintain

_55A4504_Preetma_SinghPhotographed by Mark Iantosca.
Hair-color fads come and go, but it seems like rainbow-bright locks are settling in for quite a lengthy stay. But, unlike the insanely popular ombré trend that plenty of women (including yours truly) are still loyal to, hue-happy hair requires quite a bit of maintenance — and, since we're not Katy Perry, we don't exactly have the disposable income for those biweekly touch-up appointments. But, maybe we don't have to go running back to the salon every time we need a refresh. Style.com skipped the colorists and went straight to a group of real-life women who rock a huge range of hair shades to get the inside scoop on the best ways to maintain a colorful coiff.
One of our favorite ladies to see was Preetma Singh, market editor at WSJ. And, believe it or not, her DIY upkeep is super low-maintenance. "I basically wash it as little as possible," she says. Singh also relies on cold water — a running theme among all these ladies-who-dye — to rinse her hair. "It's the best — and cheapest — way to preserve color."
We've got to say, this is pretty good news for anyone who's a little gun-shy about going full color. These women seem to have thought of everything — one even mixes Manic Panic hair dye in with her conditioner to keep her shade vibrant. Talk about genius. And, while I had never truly thought lavender hair was for me (even though I'd definitely considered it), Style.com's post makes my dreams seem pretty tangible. Sorry, ombré — it looks like you've got some competition. (Style.com)
Advertisement

More from Hair

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.