Another day, another online dating startup. This time it's The Dating Ring making headlines, a group matchmaking service that recently expanded from New York to San Francisco. For it's first order of business? A Crowdtilt campaign aimed at funding a mass exodus of New York women to San Francisco in the hopes of introducing them to their future husbands.
According to Dating Ring CEO Lauren Kay, there are a lot more single women in New York than single men, whereas is San Francisco, the opposite is true. Kay claims that the idea started off as a sarcastic quip, but when colleagues became genuinely excited by it, she decided to try and make it a reality.
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The plan is to raise at least $10,000 in public funding to help fly New York's most eligible bachelorettes cross-country, where they'll go on carefully curated dates with their West Coast counterparts. There will also be a larger singles mixer, just in case the dates are total busts.
To be honest, the whole campaign feels like a publicity stunt rather than a genuine attempt at matchmaking. We all know that long-distance relationships rarely last, so whatever romance does blossom from this project is essentially doomed from the get go. Don't say we didn't warn you.
Check out the video for the Crowdtilt campaign below. (Techcrunch)
Photo: Courtesy of Paramount Vantage.