Photo: Courtesy of ICONOCLAST.
Hey ya, Bob Dylan — you're not the only artist pushing the envelope of music videos this week. Pharrell's got himself a 24-hour music video. And, no, we're not yanking your chain.
Hopefully you've a pretty casual to-do list to complement your casual Friday, because "Happy" will suck you in (before you know it, an hour has gone by). But, what a blissful hour it will be. Working with ICONOCLAST Interactive, Pharrell made enough music videos for his Despicable Me 2 song to fill an entire day. They spliced it together, and 24 Hours of Happy is the deliciously packaged result.
You can check out the project here and tell us which bigwig personalities you spot (we've already seen Steve Carell and Kelly Osbourne). As for us, we're considering calling it a day and kicking back with our new pal, Pharrell. A little fine Friday livin' never hurt anybody. (24 Hours of Happy)