Abercrombie & Fitch Finally Launches Plus Size — About Time!

abercrombiePhoto: Via Abercrombie & Fitch.
We get it: Some people just don't get the memo when everyone else does. And, maybe that's been the case with Abercrombie & Fitch, who just announced that it'll be expanding its sizes beyond a 10. According to The Frisky, this major mall brand will finally be catering to a demographic that's been seriously neglected.
While other mass retailers like ASOS and Forever 21 have already created plus-size options that are just as inspired as its straight-size lines, A&F has still been sticking to the same old tricks — namely, creating jeans that may work on a preteen but create a challenge for most women who have curves. Hopefully, this new step for the brand will mean jeans that look amazing on a range of all body types and cozy sweaters that flatter a size six as well as a size 16. But, the question still remains whether shoppers will be willing to give Abercrombie a chance. Will a once-ignored demographic pay attention to its new range of sizes, or is Abercrombie making a change a bit too late? (The Frisky)

More from Stores

R29 Original Series