Real Men Eat Brogurt, If By Real Men You Mean...Gross

It's a good thing that advertising majors require a course in gender studies — otherwise, how else would all the smart, marketing geniuses of the world know how to reinforce stereotypical gender roles and keep the so-called battle of the sexes waging forever and ever? The latest installment in this inspiring, definintely not enraging at all saga, is Brogurt. It's yogurt, for bros.
Defined simply as "powerful," and guaranteed to help you "find your inner abs," Brogurt is, in a word, ridiculous. Then again, we can't exactly blame the people who came up with this idea. In and of itself, yogurt is a healthy and tasty snack that's suitable for almost anyone. But other yogurt brands have been marketed to death under the idea that women need something dainty and delicious, packaged in pink, and feminine to the point of being terribly prissy. The brand proclaims itself "a new Greek yogurt specifically suited to address the unique health and nutrition needs of the most neglected consumers in the category: men." Everyone knows women be shopping, but now, we can all spend some extra money for the sake of the same ol' product with different packaging! That's equality, folks.
yogurt
Image via The Atlantic Wire.
Advertisement

More from Wellness

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.