Katy Perry Tries To Take Over The World, One Fragrance At A Time

Fragrance fanatics, here's some news that'll have you seeing fireworks: Our favorite Cali-girl Katy Perry has partnered with Coty Inc. to develop a line of signature fragrances. This is, of course, on top of the pop superstar’s existing fragrances, Meow and Purr.
President of Coty Beauty Renato Semerari said Perry’s unique look will inspire "innovative new scents and allow us to explore new avenues of scent creation." She joins an impressive list of folks represented by Coty, including Jennifer Lopez, Lady Gaga, Madonna, Sarah Jessica Parker, Beyonce, and Kate Moss — but somehow we think her version will be a little, shall we say, more wild.
Advertisement
KP is clearly building a fragrance empire...maybe 20 years from now she'll be known as The Woman With 1,000 Scents instead of The Girl With The Cupcake Bra. Three's a trend, so we're pretty sure we'll be seeing a lot more from her, fragrance-wise, in the future. (WWD)
katy-perry
Image via WWD
Advertisement

More from News

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.