9 Lingerie Labels To Fall For This Valentine’s Day

The Victoria's Secret standard of beauty is long gone, and, finally, in 2021, we have lingerie that's as inclusive as it is sexy. We have Rihanna to thank for pushing progress forwards - Paloma Elsesser, Lizzo, a heavily pregnant Slick Woods, members of the LGBTQI+ community and plus-size male models are but a few of the beautiful bodies that have graced the stage at Savage x Fenty's annual show - but a a host of indie brands are making the lingerie offering much more thrilling, too.
Campaigns feature un-retouched models, size ranges are more inclusive (though there's always room for improvement here), and styles feature sumptuous colours and interesting silhouettes. Wave goodbye to bras and briefs designed under the male gaze, and hello to lingerie made by and for bodies of all shapes and sizes. Whether you wear yours for a sexy Zoom call, gift to your amour or wear for yourself and yourself only, meet the brands making getting dressed up (and down) so much better.