The turning off of your phone, making your room dark, all the things we hear about are important but there is a large population of people who have done those things and they need to go onto the next step.
Now, with the different clocks and mattresses and medications, sleep feels like a variable we can control that people get wrapped up in. It's like, 'I've GOT to get this better so I can feel better the next day'
The biggest problem I have with taking sleeping pills is that they reinforce the misperception that everybody else can go to bed and fall asleep but I'm incapable of that.
I want you to feel panic if you walk out to your car and see a bear but panicking because you think you're going to go seven months without sleep? That's not going to happen.