Stop Trying To Save The World All By Yourself

Photographed by Serena Brown
The very idea that we, as atomised individuals, could play a significant part in stabilising the planet’s climate is objectively nuts, writes Naomi Klein in her new book On Fire: The Burning Case For A Green New Deal. Read the extract below...
Here’s a question: with climate change, wealth concentration, and racialised violence all reaching breaking points. How do we help most? How do we best serve this broken world? We know that time is short, especially when it comes to climate change. We all hear the clock ticking loudly in the background. But that doesn’t mean that climate change trumps everything else. It means we need to create integrated solutions, ones that radically bring down emissions while tackling structural inequality and making life tangibly better for the majority. This is no pipe dream; we have living examples from which to learn. Germany’s energy transition has created four hundred thousand jobs in renewables in just over a decade, and not just cleaned up energy but made it fairer, so that many energy grids are owned and controlled by hundreds of cities, towns, and cooperatives. They still have a long way to go in phasing out coal, but they have now started in earnest. New York City just announced a climate plan that, if enacted, would bring eight hundred thousand people out of poverty by 2025 by investing massively in transit and affordable housing and raising the minimum wage.
“Don’t be afraid to fail” may be a standard life lesson. Yet it doesn’t work for those of us who are part of the climate justice movement, where being afraid of failure is perfectly rational.
Because, let’s face it: The generations before you used up more than just your share of atmospheric space. We used up your share of big failures, too—perhaps the ultimate intergenerational injustice. That doesn’t mean that we all can’t still make mistakes. We can and we will. But Alicia Garza, one of the inspiring founders of Black Lives Matter, talks about how we have to “make new mistakes.”
Sit with that one for a minute. Let’s stop making the same old mistakes. Here are a few, but I trust that you will silently add your own: Projecting messianic fantasies onto politicians. Thinking the market will fix it. Building a movement made up entirely of upper middle-class white people and then wondering why people of colour don’t want to join “our movement.” Tearing each other to bloody shreds because it’s easier to do that than go after the forces most responsible for this mess. These are social change clichés, and they are getting really boring.

We don’t have the right to demand perfection from each other. But we do have the right to expect progress.

We don’t have the right to demand perfection from each other. But we do have the right to expect progress. To demand evolution. So, let’s make some new mistakes. Let’s make new mistakes as we break through our silos and build the kind of beautifully diverse and justice-hungry movement that actually has a chance of winning—winning against the powerful interests that want us to keep failing.
With this in mind, I want to talk about an old mistake that I see reemerging. It has to do with the idea that since attempts at big systemic change have failed, all we can do is act small. Some of you will relate. Some of you won’t. But I suspect all of you will have to deal with this tension in your future.
A story: When I was twenty-six, I went to Indonesia and the Philippines to do research for my first book, No Logo. I had a simple goal: to meet the workers making the clothes and electronics that my friends and I purchased. And I did. I spent evenings on concrete floors in squalid dorm rooms where teenage girls, sweet and giggly, spent their scarce non-working hours. Eight or even ten to a room. They told me stories about not being able to leave their machines to pee. About bosses who hit and harassed. About not having enough money to buy dried fish to go with their rice.
They knew they were being badly exploited, that the garments and gadgets they were making were being sold for more than they would make in a month. One seventeen-year-old said to me, “We make computers, but we don’t know how to use them.”
So, one thing I found slightly jarring was that some of these same workers wore clothing festooned with knockoff trademarks of the very multinationals that were responsible for these conditions: Disney characters or Nike check marks. At one point, I asked a local labour organiser about this. Wasn’t it strange—a contradiction?
It took a very long time for him to understand the question. When he finally did, he looked at me like I was nuts. You see, for him and his colleagues, individual consumption wasn’t considered to be in the realm of politics at all. Power rested not in what you did as one person, but what you did as many people, as one part of a large, organised, and focused movement. For him, this meant organising workers to go on strike for better conditions, and eventually it meant winning the right to unionise. What you ate for lunch or happened to be wearing was of absolutely no concern whatsoever.
This was striking to me, because it was the mirror opposite of my culture back home in Canada. Where I came from, you expressed your political beliefs, first and very often last, through personal lifestyle choices. By loudly proclaiming your vegetarianism. By shopping fair trade and local, and boycotting big, evil brands.
These very different understandings of social change came up again and again a couple of years later, once my book came out. I would give talks about the need for international protections for the right to unionise. About the need to rewire our global trading system so it didn’t encourage a race to the bottom. And yet, at the end of those talks, the first question from the audience reliably was “What kind of sneakers are okay to buy?” “What brands are ethical?” “Where do you buy your clothes?” “What can I do, as an individual, to change the world?”
Fifteen years after I published No Logo, I still find myself facing very similar questions. These days, I give talks about how the same economic model that superpowered multinationals to seek out cheap labour in Indonesia and China also supercharged global greenhouse gas emissions. And, invariably, the hand goes up: “Tell me what I can do as an individual.” Or maybe “as a business owner.”

We can only meet this tremendous challenge together, as part of a massive and organised global movement.

The hard truth is that the answer to the question “What can I, as an individual, do to stop climate change?” is: nothing. You can’t do anything. In fact, the very idea that we, as atomised individuals, even lots of atomised individuals, could play a significant part in stabilising the planet’s climate system or changing the global economy is objectively nuts. We can only meet this tremendous challenge together, as part of a massive and organised global movement.
The irony is that people with relatively little power tend to understand this far better than those with a great deal more power. The workers I met in Indonesia and the Philippines knew all too well that governments and corporations did not value their voice or even their lives as individuals. And because of this, they were driven to act not only together, but on a rather large political canvas. To try to change the policies in factories that employ thousands of workers, or in export zones that employ tens of thousands. Or the labour laws in an entire country of millions. Their sense of individual powerlessness pushed them to be politically ambitious, to demand structural changes.
In contrast, here in wealthy countries, we are told how powerful we are as individuals all the time. As consumers. Even individual activists. And the result is that despite our power and privilege, we often end up acting on canvases that are unnecessarily small—the canvas of our own lifestyle, or maybe our neighbourhood or town. Meanwhile, we abandon the structural changes, the policy and legal work, to others.
This is not to belittle local activism. Local is critical. Local organising is winning big fights against fracking and oil pipelines. Local is showing us what the postcarbon economy looks and feels like. And small examples inspire bigger ones.

I want to stress one other thing. And please listen, because it’s important ... This is not all on you.

I want to stress one other thing. And please listen, because it’s important. It is true that we have to do it all. That we have to change everything. But you personally do not have to do everything. This is not all on you.
One of the real dangers of being brilliant, sensitive young people who hear the climate clock ticking loudly is the danger of taking on too much. Which is another manifestation of that inflated sense of our own importance.
It can seem that every single life decision—whether to work at a national NGO or a local permaculture project or a green startup; whether to work with animals or with people; whether to be a scientist or an artist; whether to go to grad school or have kids— carries the weight of the world.
I was struck by this impossible burden some of you are placing on yourselves when I was contacted recently by a twenty-one-year old Australian science student named Zoe Buckley Lennox. At the time she reached me, she was camped out on top of Shell’s Arctic drilling rig in the middle of the Pacific. She was one of six Greenpeace activists who had scaled the giant rig to try to slow its passage and draw attention to the insanity of drilling for oil in the Arctic. They lived up there in the howling winds for a week.
While they were still up there, I arranged to call Zoe on the Greenpeace satellite phone, just to personally thank her for her courage. Do you know what she did? She asked me, “How do you know you are doing the right thing? I mean, there is divestment. There is lobbying. There’s the Paris climate conference.”
And I was touched by her seriousness, but I also wanted to weep. Here she was, doing one of the more incredible things imaginable—freezing her butt off trying to physically stop Arctic drilling with her body. And up there in her seven layers of clothing and climbing gear, she was still beating herself up, wondering whether she should be doing something else.
What I told her is what I will tell you. What you are doing is amazing. And what you do next will be amazing, too. Because you are not alone. You are part of a movement. And that movement is organizing at the United Nations and running for office and getting their schools to divest and trying to block Arctic drilling in Congress and the courts. And on the open water. All at the same time.
And, yes, we need to grow faster and do more. But the weight of the world is not on any one person’s shoulders: Not yours. Not Zoe’s. Not mine. It rests in the strength of the project of transformation that millions are already a part of. That means we are free to do the kind of work that will sustain us, so that we can all stay in this movement for the long run. Because that’s what it will take.
On Fire: The Burning Case For A Green New Deal is out now. It is published by Allen Lane, £17.99. You can buy it here.

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