These snacks pair their claims about how good they are for you with the idea that they are consequently guilt-free and can be consumed in bulk, which is really the same marketing as "once you pop you can’t stop" but with supposed added benefits. This, plus the saturation of individualised food items in every supermarket, can encourage the kind of binge behaviour that directly contradicts any kind of healthy relationship with food. It is the next step in the 'snackification
' of the world, a modern phenomenon showing how our diets have radically shifted in recent years. These days, there is a trend of supplementing – or even replacing – meals with a steady stream of snacks. According to The Grocer
magazine, 60% of adults in the UK say they skip at least one meal a day
in favour of snacking, with 30% of young women doing it daily. And this form of eating has now been made 'health conscious'. As Robert Rona, director of new markets, products and services at The Triangle Nutrition LTD told Feast magazine
: "The flexibility and convenience of the health-conscious snackification movement means consumers can eat what they want when they want – without worrying about calorie intake or nutritional levels."