H&M Promo Feature

H&M’s New Collection Has Every Major Autumn Trend Covered

We might be enjoying the last burst of summer but in fashion land thoughts have turned to the new season and H&M’s latest collection will have you wishing for cooler weather (yes, really). Ticking off the season’s key trends — the ‘70s, autumn colours and contrasting textures, to name a few — the collection is filled with transitional pieces to carry you through the season as well as wardrobe staples that you’ll be reaching for in years to come.
Photographed on the streets of Paris, the collection is imbued with French charm — that certain je ne sais quoi. From slinky shirts that skim the frame — like the one worn by superstar Naomi Campbell in the campaign — to shearling-trimmed jackets and a louche checked suit that’s set to be an editor favourite this fashion week, the collection has everything you need. Of course, with all this choice, you’d be forgiven for not knowing where to start, which is why we’ve done the work for you. Here are the hero pieces to invest in now.

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