Update: Fendi has now re-issued Carrie Bradshaw's famous purple, sequined Baguette bag, following the release of And Just Like That... on NOW TV. The bag is now available for pre-order on Fendi.com and at select Fendi stores.
This story was originally published on July 19, 2021.
On Saturday, the show’s star, Sarah Jessica Parker, was spotted filming a scene in New York City, wearing a purple sequin Fendi Baguette, known for its frontal flap featuring the luxury house's double-F logo. The reboot costume designers, Molly Rogers and Danny Santiago (who took over Patricia Field's longtime costuming duties), paired the bag with a printed dress, ivory cardigan, and layered necklaces.
With the return of Y2K trends, including low-rise jeans, corsets, and cut-outs, it’s no surprise that Bradshaw’s era-defining style is also inspiring our collective nostalgia. Over the past few years, the Italian brand’s bag has become a must-have piece, with online resale sites seeing a spike in sales and searches. Since 2017, online resale site Tradesy has seen a 16% increase in revenue from the Fendi Baguette.
Throughout Sex And The City, the Baguette became a staple of Bradshaw’s wardrobe. The version worn by Parker for ...And Just Like That is similar to the purse that famously got stolen on the show in Season 3. In the episode, after a robber demands Bradshaw's purple sequin Fendi bag, she corrects him, saying: “It’s a Baguette.” That same season, Bradshaw and Samantha Jones (Kim Cattrall) pay a visit to a fake bag dealer in Los Angeles, searching for a gold Fendi Baguette.
If you want to emulate Bradshaw’s signature accessory (and have the financial means to do so), shopping vintage is the best way to channel the early 2000s in style.