Update (8th May): Okay Taylor Swift...we see you. A week after fans noticed that Swift posted an Instagram at exactly 10.08 pm BST, Swift returned to the platform to share another photo at the exact same time. The speculation? That something big is coming on May 8, 2020."biiig isolation," Swift wrote on Twitter, a reference to her song "Endgame" off her album Reputation. Snake emojis were also included as a nod to the era.
With the coronavirus pandemic calling for continued social distancing, one might say we're in for a particularly cruel summer ahead...which would mean Friday would be the perfect time for Swift to drop a video for the song off her latest album Lover. Hmm...
This post was originally published on 27th April 2020.
Like many of us around the world dealing with social distancing due to the spread of coronavirus, pop star and cat enthusiast Taylor Swift claims to not have a lot going on right now. Except...does she have something special she wants to share with fans? On Monday, fans swore they spotted a major clue posted to Swift’s Instagram account.
Swift shared a selfie to Instagram Monday with the caption: “Not a lot going on at the moment.” This caption matches the saying on a shirt worn by Swift in her music video for “22,” the fourth single off her 2012 album Red.
Swifties immediately started putting the pieces together. Swift dropped this picture at exactly 10.08 pm BST, which made some speculate that she was releasing the next single or music video off her album Lover on 8th May 2020.
Still, others wondered if the “22” connection may mean something else — like, that Swift’s new release could come on 22nd May instead.
I HAVE A THEORY— rade (@thenextswift) April 27, 2020
"Not a lot going on at the moment" is a quote from the shirt she wore on the 22 MV. Maybe she's telling us something 🤔
May 22 is a friday
CRUEL SUMMER ON 5/22
Many fans think Swift has referenced something coming in May before. In her music video for "The Man," the words "The Man" shift in one scene to seemingly say "this May." The video also has a moment where it jumps to "58 years later."
A release involving Swift's track “Cruel Summer” could be the most obvious choice. It’s one of the more popular songs off Lover, and despite being referenced in Swift’s already-released music videos and promotional materials, it has yet to be officially announced as a single.
Swift has been bringing her A game with her music videos for Lover, so it’s not surprising that fans would want her to continue the trend. Her video for “ME!” was a ‘60s-inspired psychedelic dream, while the one for “You Need to Calm Down” featured LGBTQ+ stars like Ellen DeGeneres, Queer Eye’s the Fab Five, and Billy Porter. Most recently, in Swift's video for “The Man,” she starred as an unrecognisable male version of herself.
It would be cruel to make this clue mean nothing so, Swift, if you have a new music video sitting in a file on your laptop right now, please share it with the masses as soon as possible.