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Genuine sustainability for a brand isn't just about being environmentally friendly — it also means being socially conscious, engaging in fair trade and being able to account for every part of your production process. So how do we know which brands are doing all this? One way is to look to the not-for-profit Benefit Corporation and its lists of B-Corp Certified brands.
A B-Corp Certification is the most esteemed sustainability award a brand can hope to receive. B Corps are businesses that meet the highest possible standards of verified social and environmental consciousness and practice, as well as public transparency. Essentially, these brands care about people and the earth, and are honest about how they make their products — and because of this, they're granted a certification that lets everyone know it.