These Were The 29 Top-Bought Items In July

The BLT month between two slices of summer bread, July sandwiches in some of this season's sweetest stuff; from long-weekend fireworks to healthy doses of vitamin D and a finally sunken into summer-at-home routine. So, August: before you hit us with whatever it is you've got in store, we're going to bid 29 adieus to the dog days of July — in the form of the top-bought items that shaped our shopping carts.

After crunching the numbers (aka anonymous reader data sourced from top-performing stories), we composed the ahead bestselling product list as a goodbye song of sorts. The tune goes a little something like this: breathable face masks secured by rainbow beaded chains, wheelless desk chairs you wouldn't guess can swivel, $15 miracle skin-clearing serum that gave $7 viral exfoliating washcloths a run for its money, sale finds that are still simmering, cooling cotton undies and eucalyptus sheets, oh, and a wearable vibrator or two.


If you want to play the rest, then scroll on for July's full most wanted score.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. The product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.

Breathable Face Mask

The next top-shopped innovation in non-medical face masks? Non-medical face masks that you can actually breathe when wearing. This three-pack by Adidas was a resounding top-bought item of the month after being featured in both our onsite roundup of the best breathable masks along with our reader-sourced guide to the most-useful quarantine buys.

Shop Adidas
Adidas FACE COVERS XS/S 3-PACK, $14.95 Buy

Face Mask Chain

Another new face-mask chapter that July brought on was the chain. Serving the same purpose as the accessory you'd wear on your summer sunnies, these stylish add-ons also serve as a back-up for keeping face coverings secure and at the ready. This particular rainbow-beaded chain was the runaway favorite from our roundup on the best face-mask chains to buy (and many, including this one, were crafted by small shops on Etsy).

Shop FireflyFeelingBright
FireflyFeelingBright Face Mask Chain, $4.99 Buy

Skin-Clearing Serum 

Meet the unlikely $15 face-clearing serum that swept July's shopping cart. This Amazon hidden gem was first brought to our attention by a reader who touted the abilities of its vitamin C, salicylic acid, hyaluronic acid, niacinamide, retinol, and MSM blend to zap her humidity breakouts: "Those red inflamed bumps on my cheeks and forehead are kaput."

Shop Eva Naturals
Eva Naturals Skin-Clearing Serum, $14.95 Buy

EVA Waterproof Sandals

Birkenstocks made their comeback a while back — but, waterproof slide sandals earned their trending spot on this summer's shopping radar. This exemplary cool-blue style picked up major cart steam after receiving a fleeting spot featured in our weekly coverage of bestselling items.

With nearly 2,000 reviews on Nordstrom and a 4.6 out of 5-star rating, plus another 73 reviews and a nearly 5-star rating on Zappos, the cushioned rubber-like twist on the iconic strapped sandal comes customer-vetted and approved: from "Sent to my mother for an early Mother's Day gift. She loves them! She reports she has worn them every day since they arrived," to, "These are perfect for poolside or beach slip-on. Sand washes right off. Very comfortable."

For more color options shop Nordstrom, Urban Outfitters, Free People, DSW, and Zappos
Birkenstock Essentials Arizona Waterproof Slide Sandal, $44.95 Buy

Floating Plant Shelf

This top-bought contraption was first featured in our small-space furniture roundup, where its runaway success led to an entirely new story on floating-home finds — where, shocker, readers continued to cart up the luminous hanging shelf system like it was going out of stock for good (and it did go out of stock, briefly).

Shop IndoorWindowGardens
IndoorWindowGardens Hanging Window Plant Shelf, $74.00 Buy

Bike Shorts

Bike shorts are still big, only this month the top-of-the-cart style is from Girlfriend Collective's newest line FLOAT. The nearly sold-out lineup of lighter than air activewear is said to have been inspired by Simpsons' character Ned Flanders, and truly feels like you're wearing "nothin' at all."

Shop Girlfriend Collective
Girlfriend Collective FLOAT Seamless Bike Short, $48.00 Buy

Foot Mask 

Quarantine footcare was still a trending July topic with this $6 refreshing foot-mask pack from LAPCOS as wild-cart favorite — it was featured not only as one of our Beauty & Wellness Writer's go-to goods, but also a top-selling product of the week: "This K-beauty Amazon gem hydrates and revitalizes tired toes with the help of peppermint oil and lavender. After removing and rinsing, you’re left with nothing but soft and soothed feet that smell like a spa day."

LAPCOS Foot Mask, (1-Pack), $6.00 Buy

Lululemon We Made Too Much

Forget July 4th sales, our readers went all out shopping this past month's Lululemon Warehouse Sale. And while the hyped-up blowout event is sadly over, the beloved activewear brand still boasts a stacked selection of marked-down merch within its cheekily named "We Made Too Much" section (including this still-on-sale bestseller crafted from breathable technical-cotton!).

Shop Lululemon
lululemon Full Day Ahead Shirt, $98.00 $29.00 Buy

Glycolic Acid Toning Solution

The Ordinary's affordable and fanbase-backed skincare line is no shocking top-of-cart find — but, what makes this particular product stand out from The Ordinary pack is a rave review from our Beauty & Wellness Writer who found surprising success when using it to treat her KP (keratosis pilaris). Readers rushed to cart the under-$10 glycolic-acid miracle treatment that achieved her following reaction: "I was shocked to see and feel my skin: it was touchably smoother and looked so much more even." 

Shop The Ordinary
The Ordinary Glycolic Acid 7% Toning Solution, $8.70 Buy

Hybrid Mattress

We tested 11 top-rated mattress styles — and Saatva hybrid (spring and foam) style reigns supreme. While this big investment purchase was not carted up in the hundreds, it still picked up cart steam in July as a prevalent reader buy.

As our reviewer states, "Saatva’s Classic in Luxury Firm comes as close to the future as I’ve seen. Unlike many online mattresses, it has springs inside, which is a must for me, as all-foam mattresses give me that 'help I’m stuck and I can’t get up' feeling. Upon the first trial, I was immediately skeptical of its 'Euro pillow top' as too squishy and hilly, as I like a more uniform surface, but the thought fled my mind as quickly as it entered it because I fell asleep immediately. I woke up without the sore back I typically get from beds that are slightly softer than a wooden board."

Shop Saatva
Saatva Classic Mattress, $1199.00 $999.00 Buy

Boyfriend Vibrator

This three-speed and seven-vibration vibrator was touted by one reader in our most useful buys of quarantine as, "being a very solid vibrator (powerful and whisper-quiet with no bells and whistles)," that she was, "able to snag it on discount during one of Ella Paradis's many ongoing sales" — and currently, you can too. 

Shop Ella Paradis
Better Love Ella's Battery Operated Boyfriend G-Spot Vibrator, $59.00 Buy

Wearable Finger Vibe

That's right, two vibrators made this list — only this one comes in a pint-size. Featured in the top-shopped spots of both our roundups on the best finger vibrators and our dive on the top-selling vibes at Adam & Eve (we went straight to the source for this buzzing shopping data), reviewers and readers alike couldn't get enough of this tiny but mighty product.

"It’s discreet. The size makes it easy to keep hidden and works wonders when you're able to take it out to play. Best money invested — explosion orgasm!" as told by one reviewer.

Plus, Refinery29 has an exclusive discount code with Adam & Eve so if you use the code R29 at checkout, you'll get 29% off one item.

Shop Adam & Eve
Adam & Eve Rechargeable Finger Vibe, $29.95 $20.96 Buy

Pull-On Shorts

Pull-on shorts are to July what biker shorts were to June; meaning readers were selling these styles out everywhere from Madewell to Gap and even Patagonia. This easy-breezy summer style was so in-demand, we crafted an entire story dedicated to the boxer-like baggies — with this organic and sustainably made pair from Pact clocking in as a top-of-cart favorite this month (and there are still plenty of sizes and colors in stock!).

Shop Pact
PACT Drawstring Short, $60.00 Buy

Invisible Shield Sunscreen

Name a more iconic duo than summer and sunscreen: how about summer and "Sunscreen for people who hate wearing sunscreen" sold by cult-beauty favorite Glossier? Featured in our roundup of the best SPF for acne-prone skin, readers bought into the barely-there but still-protective promise that this clear water-gel formula has to offer.

Shop Glossier
Glossier Invisible Shield, $25.00 Buy

Beach Cottage Candle

July was a middle of summer month where we all really sunk into our summer-at-home routines — with readers carting up WFH accessories to brighten up their now too-familiar spaces. The top-pick? This delightful Beach Cottage candle that apparently smells like, "Salty ocean air with hot sand under foot. Afternoon tides leave driftwood, seaweed, and conch shells scattered along the shore." And with 5 out of 5 stars on Homesick, more than one delighted customer backs that claim: "I absolutely love the smell of this candle. It smells like a day at the beach and burns really well. It’s the perfect summer candle!"

Shop Homesick
Homesick Candles Beach Cottage Candle, $34.00 Buy

Linen Dress

'Tis the season of linen! And this pretty ruffled frock was a top buy from our roundup on the best linen pieces for summer. Why do we (and readers) love the fabric so? It's much more eco-friendly than its synthetic alternatives AND super cool in sweltering temps.

Shop Mango
Mango Ruffled linen dress, $79.99 Buy

Swivel Desk Chair

While this isn't new news, our guide to best chairs to WFH in is still seeing strong shopping traction with this secret-swivel wheelless desk chair clocking in as a seriously top-carted item of the month. It's been so popular that it was even written in for inclusion in our roundup of readers' most useful quarantine buys. Meaning, it checks the boxes of stylish, comfy, and reader-approved.

Shop Wayfair
Corrigan Studio Brister Swivel Side Chair, $151.99 Buy

Korean Exfoliating Washcloths

A top-shopped Amazon hidden gem turned top-shopped July reader favorite reviewed first-hand by our in-house beauty expert — who used the $7 exfoliating washcloth pack and, "noticed fewer ingrown hairs in the days following the scrub session and even fewer after I tried it again post-shaving. Also, since we're Going There: While I don't personally deal with bacne or buttne, I do get the rare below-the-belt pimple. So, I gave my booty a once-over with a fresh cloth to keep things smooth and soft (highly recommend if you suffer from booty breakouts)."

Shop Amazon
TeChef Home Korean Top Quality Exfoliating Bath Washcloth, $6.70 Buy

Summer Sandals on Sale

It's the summer of sandal sales! And while the original top-selling pair from our coverage of Cole Haan's still live blowout event is currently sold out, this extremely top-rated style for 81% off is very much in stock. Crafted with a vibrant red-orange suede upper and a 2.5-inch block heel, this 4.9-out-of-5 favorite has garnered praise from, "I am buying two other colors. This is my 7th shoe from ColeHaan this summer. This Summer is one of great and comfy shoes," to "Beautiful and very comfortable sandal — orange red with a very padded footbed — I want one in every color! Perfect sandal! And the price cannot be beaten for Cole Haan shoes!".

Shop Cole Haan
Cole Haan Josie Block Heel Sandal, $150.00 $30.00 Buy

Baublebar Adjustable Face Mask Set

Not to oversaturate the mask notes in this July score, but this pretty summery pair is worth noting. First included in our coverage of where to buy face masks online, the back-in-stock Baublebar sellout spawned so much success it also earned a featured spot on our
top-selling products of the week story.

Shop Baublebar
BaubleBar Adjustable Face Mask Set of 2, $12.00 Buy

Eucalyptus Sheets

Featured as a top-seller in both our roundups on sustainable bedding and cooling sheets, Buffy's eucalyptus sheets were the clear cart favorite as far as breathable and eco-friendly sleep goes.

Crafted in a 300-single-ply thread count, the set is touted as "cool-to-the-touch" and backed by sweat-free sleepers as, "simply lovely to sleep on! They don’t hold heat in during warm summer nights and are extremely soft and comfortable. Definitely worth it!"

Shop Buffy
Buffy eucalyptus sheets, $169.00 Buy

Face Shield

We're not done with masks just yet! July introduced the face shield — that, while NOT a replacement for the face mask (as hotly contested), can be used as a second layer of protection for shoppers who are looking to layer their COVID-combatting lineup.

Shop ModaLoom
Moda Loom Flippable & Fixed Comfortable Face Shield, $8.00 Buy

One-Shoulder One-Piece Swimsuit 

March, April, May, and most of June (tbh) were spent in loungewear — but July is when readers finally leaned into the swimsuits-around-the-house attire. The top-performing suit of the month was this vibrant color-blocked, one-shoulder, and cutout one-piece style from our roundup on the best swimwear they'll never guess you snagged off Amazon

Shop Sweaty Rocks
SweatyRocks One Shoulder Cutout One Piece, $20.99 Buy

100% Cotton Bandana

Readers couldn't get enough of this top-bought beauty designed by D.C.-based artist Ama Schulman — whose shop, All Very Goods, is featured on Etsy — using the good as not only a breathable face mask but also a tie-on summer accessory for everything from hair to wrists and handbags. Schulman describes her work as a modern take on the traditional bandana — with this 100%-cotton design serving as a reflection of, "self care, carving out a space for yourself and being comfortable in your own skin."

Shop AllVeryGoods
AllVeryGoods No. 19 Me Time Bandana, $22.00 Buy

HEPA Filter Air Purifier

With July news around using HEPA-filter-equipped air purifiers as an added layer of defense against household contamination amidst the pandemic, shoppers carted this top-rated Levoit model on Amazon.

It's important to note: HEPA (aka "high efficiency particulate air") filters are top-rated for their ability to trap around 99.97% of tiny particles in the air — and although handwashing, social distancing, and wearing protective face coverings are the best first lines of defense against the spread of COVID-19, adding a high-quality home filtration system into the mix can help when layered in with those precautions.

Shop Amazon
Levoit H13 True HEPA Filter Air Purifier, $89.99 Buy

High-Rise Cotton Brief

Recognize these high-rise briefs? The repeat top seller from our roundup of the most trusted pairs of comfy cotton underwear across the internet has once again become a choice buy of this hot and sweaty summer month — all due to its organic moisture-wicking fabric properties and, as one reviewer raves, "you want comfort, huggable, good quality cotton around your booty? Then Knickey underwear is where it’s at.”

Shop Knickey
Knickey High-Rise Brief, $13.00 Buy

COS Sale

As part of the still-simmering sale at COS, you can snag this 70%-off slip dress in a classic A-line style that was originally featured as a reader-favorite buy in our coverage of the sweet summer shopping event.

Shop COS
COS A-line Slip Dress, $89.00 $21.36 Buy

Indoor Herb Garden

A stuck-at-home-summer hobby that readers took to in July? Growing a green thumb — in the form of this compact countertop herb garden. The top-rated starter kit comes approved by small-apartment dwellers for everything you need to easily grow fresh organic herbs (including basil, cilantro, parsley, sage, and thyme).

Shop Amazon
Amazon Indoor Herb Garden Starter Kit, $19.95 Buy

Sand Coasters

Kind of a top-bought wild card, but hear our carts out: This five-pack of unassuming coasters turned out to be a summer of 2020 game-changer while everyone took to the outdoors to enjoy their leisure time. Made from renewable plastic, the coasters are designed to hold everything from drinks to sunglasses and phones upright in the sand (or dirt).

Shop Amazon
AOMAIS Sand Coasters Cup Holders (5 Pack), $16.99 Buy
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