The Best Under-$25 Drugstore Hair Launches To Shop Now

The end of the year is the perfect time to reflect. From romantic relationships and your career to financial goals and vacation plans, taking time to think about the past, present, and future just feels right as we approach 2020.

Often, this contemplation ends in a new approach to saving and spending for the future — but financial resolutions need not compete with a seasonal beauty overhaul, because we've rounded up the best drugstore hair products that only feel luxurious. Translation: There are loads of affordable hair products — which include some of our 2019 Beauty Innovator Award winners, too — in the slides ahead. The best part? Not one is over $25.

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At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Garnier Fructis Sleek Shot In-Shower Styler


Garnier's been keeping our blowouts sleek since middle school — so why stop now? This in-shower shot relies on argan oil to smooth dry, frizzy roots, and promises to cut your styling time in half.
Garnier Fructis Sleek Shot In-Shower Styler$4.94 Buy

Pantene Intense Rescue Shot 


This heavy-duty strengthening shot was made for hair that feels parched, but it won't weigh hair down.
Pantene Intense Rescue Shot Hair Ampoules$4.97 Buy

Herbal Essences Birch Bark Extract Sulfate-Free Shampoo


We don't just love this conditioner because it smells like a fresh bouquet of flowers — we love it because it's sulfate-, paraben-, and gluten-free.
Herbal Essences Birch Bark Extract Sulfate-Free Shampoo$5.97 Buy

Garnier Whole Blends Miracle Nectar Repairing Leave-in


While honey sounds delightful in our tea, it's also great for our hair. That's why it's the star of this replenishing leave-in that will revive your strands with every use.
Garnier Whole Blends Miracle Nectar Repairing Leave-in$6.97 Buy
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Head & Shoulders Royal Oils Instant Soothe Scalp Elixir


This treatment soothes your scalp with menthol and peppermint oils, which, for the record, also help maintain moisture.
Head & Shoulders Royal Oils Instant Soothe Scalp Elixir$8.99 Buy

Chi Aloe Vera Oil


Have your curls lost their bounce? Massage a few drops of this aloe vera oil from mid-shaft to ends to replenish, soften, and smooth.
Chi Chi Aloe Vera Oil$25.00 Buy

Dove Concentrated Repair Crème Conditioner


If you have thick hair that's drier than Coachella at 2 p.m., then this Dove formula was made for you. This conditioner repairs, nourishes, and leaves your hair feeling brand new after just one wash.
Dove Concentrated Repair Crème Conditioner$4.88 Buy

Suave Nourish & Strengthen Leave-In Conditioner


Created for textured hair, this leave-in tempers breakage while delivering intense moisture.
Suave Nourish & Strengthen Leave-In Conditioner$4.99 Buy

Kristin Ess Signature Gloss Temporary Hair Color


Vibrant shine is just one treatment away, thanks to this in-shower toning gloss.
Kristin Ess Signature Gloss Temporary Hair Color$13.99 Buy
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Seed Phytonutrients Moisture Shampoo


Recycled packaging may not look as chic as the fancy stuff, but when it uses 60% less plastic than traditional shampoo bottles, it's easy to love. Not only is the recyclable packaging is a big selling point — especially if you're trying that #nowaste life this year — but the cold-pressed, organic meadowfoam seed oil-infused formula inside is definitely an added bonus for your dehydrated hair.
SEED PHYTONUTRIENTS Moisture Shampoo$24.00 Buy

Maui Moisture Passion Fruit Conditioner


If you can't go a day without ordering a grande hibiscus tea from Starbucks, then you'll be pleased to know that your favorite beverage just got its own hair-care line — sort of. Maui Moisture's Hibiscus Water collection is your answer to lightweight hair care that can go the extra mile when you really need it to. Not only does the delicious scent last days, but in the long run, it prepares hair to stay hydrated, soft, and refreshed even when you skip a few shampoos.
Maui Moisture Lightweight Hydration Hibiscus Water Conditioner$6.79 Buy

Shea Moisture Sugarcane Extract & Meadowfoam Seed Miracle Masque


Shea Moisture extended its sugarcane line with this silicone-free hair mask — which, frankly, our brittle split ends have been begging for.
Shea Moisture Sugarcane Extract & Meadowfoam Seed Miracle Masque$13.99 Buy

L'Oréal Colorista Hair Makeup 1-Day Hair Color


Celebrities make temporary hair-color swaps work with pricey custom wigs, but us regular people need something a bit cheaper — like L'Oréal's new wash-out hair color. Featuring an array of shades, including purple, blue, pink, and red, this low-commitment hair dye is the the easiest way to try a new trend at home in a pinch. And if you hate it, relish in the fact that the color will only last until your next wash.
L'Oréal Colorista Hair Makeup 1-Day Hair Color$7.99 Buy

OGX Green Tea Fitness Dry Shampoo Foam


We dare you to take this quick-drying dry shampoo foam to your next hot-yoga class. Your hair will be revived, shiny, and sweat-free in seconds.
OGX Green Tea Fitness Dry Shampoo Foam$8.99 Buy
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L'Oreal Paris Elvive Total Repair 5 Rapid Reviver Deep Conditioner


Calling all bleached, over-processed, heat-damaged heads of hair: This protein-building deep treatment will be your new shower staple.
L'Oreal Paris Elvive Total Repair 5 Rapid Reviver Deep Conditioner$4.99 Buy

OGX Green Tea Fitness Air Dry Cream


Practically made for post-gym drinks, this air-dry cream makes maintaining a social life on a weeknight so much easier.
OGX Green Tea Fitness Air Dry Cream$8.99 Buy

Hair Food Avocado & Argan Oil Shampoo


Save your bundle of avocados for toast and use this nourishing shampoo on your dehydrated ends instead.
Hair Food Avocado & Argan Oil Shampoo$7.99 Buy

L'Oreal Paris Elvive Color Vibrancy Rapid Repair Deep Conditioner


Fix dull, lifeless red hair with this color-reviving, shine-enhancing conditioner. Bonus: It's under $6.
L'Oreal Paris Elvive Color Vibrancy Rapid Repair Deep Conditioner$4.99 Buy

John Frieda Sheer Blonde Lemon Miracle Masque


A foolproof hair mask that keeps your (very expensive) blonde highlights from fading, your ends from splitting, and roots from breaking thanks to a protein-rebuilding complex. In other words, a $10 Olaplex stand-in? Sold.
John Frieda Sheer Blonde Lemon Miracle Masque$7.47 Buy
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Garnier Style Curl Treat Butter Hydrating Leave-in Styler


Nearly 98% of this formula is pure coconut oil, which means your limp curls are about to be very happy.
Garnier Style Curl Treat Butter Hydrating Leave-in Styler$6.99 Buy

John Frieda Damage Repairing Wonder Drops Hair Mask


Never neglect your hair while traveling again thanks to these two-use hair masks packed with different oils to target your biggest woes, from frizz to dull texture.
John Frieda Damage Repairing Wonder Drops Hair Mask$2.47 Buy

Dove Between Washes Restyler Re-Hydrating Mist


Typically, a wet spray on dry hair is the perfect storm for a complete disaster, but this hydrating (or rehydrating) mist is made for dirty second-day hair.
Dove Between Washes Restyler Re-Hydrating Mist$4.88 $4.88 Buy

Herbal Essences Sulphate Free Argan Oil with Morocco Hair Mask


Yes, another sulfate-free hair mask — but this time it's all about tackling fuzz, frizz, and heat-induced damage. Even if you already have a full cabinet of treatments at home, we suggest buying this solely for the juicy scent.
Herbal Essences Sulphate Free Argan Oil with Morocco Hair Mask$1.99 Buy

Dove Care Between Washes Dry Shampoo Volume & Fullness


Haven't you heard? Skipping washes is good for overworked hair. Dakota Johnson's hairstylist loves this volumizing formula for in-between styles for a reason: Not only does it add lift and faux thickness to roots, but it might just fool everyone into thinking you just left Drybar.
Dove Care Between Washes Dry Shampoo Volume & Fullness$5.88 $5.88 Buy
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