5 New Fashion Brands To Get Excited About This Year

Ah, January. The awkward post-festive period inevitably throws us into a sartorial spin. The drab weather needn't be an excuse for drab dressing, though – this season is all about living out your maximalist dreams, with colour, print, texture and…fun!

Our style crushes have been channelling their inner child, playing dress-up and taking it all a little less seriously. At SS19, street style was rife with diamanté slogan hair clips (courtesy of Ashley Williams) and pearl barrettes (the Simone Rocha effect, no doubt), while Saks Potts' highly coveted rainbow fur-lined leather coats were a treat for the eyes. Think Polly Pocket, but make it fashion.


A batch of cool but playful labels are bubbling to the surface, ready to inject some energy into our wardrobes, and quite frankly, we’re into it. Not sure where to start? Panic not, we’ve rounded up some of the brightest brands to drag your look into 2019 with aplomb.

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If you love an off-kilter bag…

Who: Kara

What: Launched in 2013, the accessories brand certainly appeals to your inner child with its squishy nylon goodness, but also caters to professionals – because who isn’t partial to a mini flower tote or a roomy, iridescent nylon pouch?

Why: If a minimal, sleek aesthetic is more your thing, then their classic leather zip-detail backpack or recently launched chain-incorporated bike wallet nails it.

Where: Drop by their only store in NYC or opt for one of their sky-blue PVC wristlets with a starting price of £150 and indulge in some bag-fuelled ecstasy at karastore.com
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If you adore Ashley Williams' hair clips…

Who: Neophyte Jewels

What: A treat for your hair, these affordable clips are small drops of accessories heaven. Handmade in Toronto by founder, 22-year-old Anna Julia, choose from an assortment of beaded barrettes, freshwater pearl earrings and star-shaped hair slides.

Why: Hair clips dominated 2018, with everything from dainty slogan hair slides to multicoloured, textured barrettes, and the trend shows no sign of letting up. Spotted on influencers like Pernille Teisbaek, Neophyte's slides – which start at just £3.50 – often sell out within hours of release.

Where: Currently only available online at neophytejewels.com, though we predict an expansion soon...
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If you're into bold swimwear…

Who: Louisa Ballou

What: Using a blend of prints and shapes influenced by her South Carolina upbringing and time in London, the Central Saint Martins womenswear graduate creates swimwear that screams to be worn in tropical climes.

Why: Ballou’s graduate collection was infused with floral prints and punchy hues. Get your hands on one of her ultra chic designs before the rest of the world catches on.

Where: Pieces are available to order now via louisaballou.com. If you're in the States, Opening Ceremony NY and LA recently stocked the SS19 collection.
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If you like your earrings to make a statement…

Who: Monirath

What: Australian designer Mollika Prak designs sculptural jewellery with an edge. You'll want to adorn your ears with her seriously cool silhouettes.

Why: Hankering after a pair of explicitly erotic earrings? Or perhaps some elegant angel wings? Monirath is the brand for you. Her lust-worthy S-E-X earrings confirm the designer's approach to jewellery is anything but traditional.

Where: Browse her Instagram or head to monirath.com to get a taste of her boundary-pushing, handcrafted designs.
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If you're inspired by Penny Lane...

Who: La Llama

What: Specialising in reversible outerwear, La Llama's coats are a delicious, faux-fur ode to Penny Lane. With an eye firmly on sustainability, their clothes are designed and made entirely in the UK.

Why: The brand's striking prints and distinctive shades have won over some high profile fans, including Lady Amelia Windsor and the wardrobe envy-inducing writer Stephanie Broek. If you're feeling the effects of Christmas, La Llama offers a three-month payment plan, so you can have your cake – or in this case, coat – and eat it too.

Where: Take your pick at la-llama.com.
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