The Beauty Products You're About To See Everywhere

The spotlight tends to be on the celebrities, the street style, and the fashion hitting the runways during New York Fashion Week. But behind the curtains backstage, there is some serious beauty gold to be found. And we're not just talking about the hair and makeup look itself. The real treasures are found in the kits of the industry's top pros. From an outsider's perspective, it might just look like a whole lot of messy palettes and unidentifiable pots of concealer; in reality, it's a glimpse into the products that will be hitting shelves — and selling out — months down the line.
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Good news: We spotted a ton of never-before-seen product launches — and we're showing you first. And though they're used to create looks that pair well with thousand-dollar dresses, they're much more affordable. Ahead, check out some of the best new products used during NYFW Fall '17.
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Photo: Astrid Stawiarz/Getty Images.
Vivienne Tam
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Unicorn-like iridescence hit the runways this season and we're not all that surprised, considering how the beauty trend is just about everywhere these days (even in the form of 3D nails).

Stila Cosmetics Color Calm Balm in Opal, $22, available in March 2017.
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One of the newest shades to Stila's sheer line is this sultry brown that flatters all skin tones and is almost too easy to apply.

Stila Cosmetics Color Balm Lipstick in Vivienne, $22, available in March 2017.
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Photo: Courtesy of Ren.
Alice & Olivia
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There's no room for sensitive, inflamed skin in fashion. This calming mask uses white mushroom extract to reduce redness within 10 minutes.

Ren Evercalm Ultra Comforting Rescue Mask, $38, available at Ren.
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Photo: Jimmy Bae/WWD/REX/Shutterstock.
Victoria Beckham
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Victoria Beckham is relaunching some of the most popular products from her collaboration with Estée Lauder and this matte bronzer for lighter skin tones is first on the list.

Victoria Beckham Estée Lauder Bronzer in Saffron Sun, $65, available in March 2017.
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So is this warm nude lipstick that will allow us to call off our search for the perfect one.

Victoria Beckham Estée Lauder Lipstick in Nude Spice Matte, $45, available in March 2017.
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Photo: Jimmy Bae/WWD/REX/Shutterstock.
Mara Hoffman
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The stick makeup trend doesn't seem to be slowing and if you haven't gotten in on it yet, this blurring and diffusing Push Pop-like product is a good place to start.

Milk Makeup Blur Stick, $36, available at Milk Makeup.
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The only thing you need in your bag when you get unexpectedly asked on a date after work.

Milk Makeup Lip Color in Wavy, $22, available at Milk Makeup.
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Finger-painting is made easy with this quad of subtle neutral shades for eyes (though we've created a contour in a pinch, too).

Milk Makeup Shadow Quad in Day Goals, $36, available at Milk Makeup.
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Photo: Andrew H. Walker/WWD/REX/Shutterstock.
Anna Sui
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If conditioned, silky waves — not crunchy, beachy waves — are what you're after, this is your can.

R+Co Sail Soft Wave Spray, $29, available in March 2017.
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This spray is the golden ticket to shiny, clean hair that doesn't fall limp even on the third day of no washing.

R+Co Trophy Shine + Texture Spray, $29, available in March 2017.
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Photo: Jimmy Bae/WWD/REX/Shutterstock.
Naeem Khan
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Are press-on nails kind of retro? Of course. But they also let you avoid the dreaded glitter polish removal process, which makes them winners in our book.

KISS imPRESS Press-On Manicure in Text Appeal, $7.99, available at KISS.
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Photo: REX/Shutterstock.
The Blonds
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This delivers serious lift at the roots (it's like teasing in a bottle), but it's heavy-duty and sprays out more forcefully than expected, so go easy.

Oribe Swept Up Volume Powder Spray, $42, available in April 2017.
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Photo: Kelly Taub/WWD/REX/Shutterstock.
Creatures of Comfort
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The pros were using this reparative shampoo, that launched in January, on all the models backstage. It gets out tangles, quenches, and adds shine.

Tresemmé Repair & Protect 7 Shampoo and Conditioner, $4.99, available now at Target.
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Photo: Courtesy of Nails Inc.
Coach
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Treat your hands as nicely as you treat your face with this brand-new sheet mask that soothes, conditions, and brightens.

Nails Inc. Shine Bright Hand Masks, $7, available at Nails Inc.
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Photo: Lorenzo Palizzolo/Getty Images.
H&M
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For Gigi's pretty fuchsia lip, makeup artist Mark Carrasquillo mixed two $5 lipsticks: Manic and Love Triangle.

L.A. Girls Matte Flat Velvet Lipstick, $5, available at L.A. Girls.
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MAC drops a ton of sneak peeks during Fashion Week — and for that, we're thankful. The first out the gate? This wildly innovative, pizza-cutter eyeliner applicator that makes liquid liner go on like a dream.
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MAC Senior artist Netta Szekely is teasing the best soon-to-be-released MAC launches. From what we can tell, this glittering F/W palette could be used on both the eyes (for an on-trend glossy look) or the lips.
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Even better, the palette that thrilled basics everywhere last week is slated to possibly launch in the near future. The new eyeshadow teaser is filled with brand-new shades and textures we have yet to see from MAC — and we can't wait.
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Last but not least, two mascaras in one. Sure, we've seen double-ended mascara tubes before, but never have we seen the Matryoshka doll version. This teased MAC Bold & Bad Lash mascara comes with a smaller wand (for lower lashes, we assume) and a thicker wand for extra volume all over. Stay tuned for launch dates and prices.
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