Given that seasoned shoppers would do anything to avoid trying on (and that includes taking liberal advantage of e-shops with free returns), there's clearly room to refine the fitting-room experience. After seeing the video below, you'll be convinced this latest innovation is about as refined as it gets.
Fast Company gave us a peek into Rebecca Minkoff's NYC flagship, where super high-tech touchscreen mirrors developed in partnership with eBay give shoppers the kind of luxe, personalized experience you thought only existed in Bergdorfs or Sex and the City.
When you first walk into the shop, you can use the mirrors to order up a sparkling water, espresso — or hell, get real lush with it and order a Champagne. While store employees fetch your drink, use the touchscreen to pick the pieces you want to try on (or, you know, browse the actual shop like the no-fun Luddite you are). You'll get a text once the staff has grabbed your selects and there's a fitting room ready, which is when the service really steps it up. If you need a different size, just tap the mirror and it'll be delivered to you. It's basically the Uber of dressing rooms.
Currently this mirror-slash-concierge of the future is only available at Rebecca Minkoff. But, with the designer reporting that her competitors have already visited to scope out the technology, it'll only be a matter of time before it spreads.
See the mind-blowing amenities in action below. We may never run out of a dressing room half-naked again! (Fast Company)