Photo: Courtesy of Joe Zee.Another big shake-up in the fashion-editor world today. Yahoo has just announced that Joe Zee will be joining the company as editor-in-chief and executive creative officer of Yahoo Fashion. There, Zee will lead the vision, creative direction, and development of a new Yahoo Fashion digital magazine. In a statement, the company said that Zee will "bring his sensibility of luxury fashion and accessible cool to Yahoo every day."
Previously, Zee had served as the creative director of ELLE. Of course, casual fashion fans might know him better as a breakout star of The City or from his QVC line.
This announcement comes on the heels of rumors that, in the face of falling traffic, Yahoo plans to axe Shine by the end of second quarter this year. Meanwhile, Yahoo has already hired makeup legend Bobbi Brown as EIC of its Yahoo Beauty property. If Yahoo wants to elevate its profile, move into the luxury space, and generally be a little less, well, mom-friendly, hiring these two heavy hitters is a bold first move.