Yigal Azrouel’s New Price-Friendly Line

If you've rocked the shrunken-leather jacket and draped cocktail dress combo, chances are you were inadvertently copping Yigal Azrouël's signature look, developed 12 years ago by the Israel-to-NYC transplant. Since the launch of his eponymous womenswear label, Azrouël has opened a flagship boutique in the Meatpacking District, been inducted into the CFDA, and debuted a full menswear and capsule accessories collection. It's a fashion journey that's made the designer's name synonymous with modern sportswear. And while we've often coveted the dude's signature duds, the prices have always been a bit prohibitive for serious stockpiling. Enter Cut25, a secondary line that combines Azrouël's recognizable aesthetic with affordabish price-points—almost every piece is undr $500. Most everything is produced in NYC at Yigal's own studio, making the fall '10, and the new resort '11 collections a paean to high fashion with a downtown sensibility. Look for lots of going-out dresses, oversized jersey tops, and, of course, his swoon-worthy leather in the form of leggings and jackets in flattering silhouettes. This is one line you won't want to "cut" out of your wardrobe.

R29 GIVEAWAY:
To help you get a head-start on your perfect Cut25 outfit, Yigal's giving one lucky winner a $200 gift certificate to spend on Cut25 items at his flagship Meatpacking store. To win, post your fave Cut25 look on our Facebook page and tell us why. Our fave entry steals the spree!

LISTEN UP:
We'll announce the winner tomorrow on our Facebook page.

Yigal Azrouël, 408 West 14th Street (between 9th Avenue and Washington Street); 212-929-7525