7 Unconventional Looks For The Cool-Girl Bride

Photographed by Mark Lim.
Your wedding day should be all about you (and your mate, of course). And, that means one size doesn't necessarily fit all. Pretty white dresses and understated makeup may be the typical bridal uniform, but we're more than fond of looks that skew to the alternative. Embracing color instead of white? We're for it. Statement eye makeup? Have at it.

For all the brides who eschew tradition, we've created seven wow-inducing wedding-day looks. From sexy nuptial suits to edgy shades (who says you can't make your way down the aisle in all black?), these ensembles go beyond Pinterest-perfect inspiration boards. To ensure our beauty looks can keep up, we had makeup artist Allie Smith create bold, but oh-so-pretty, looks with a versatile range of COVERGIRL products. We have a feeling you'll want to wear them all long after that first kiss.
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Photographed by Mark Lim.
A Pop Of White
We're not saying you have to reinvent the wheel to give your bridal makeup a little edge. You can still wear an understated palette of muted pinks and whites, but play with the placement to get more pop. Smith applied a flash of white eyeshadow, COVERGIRL's Bombshell ShineShadow By LashBlast in Ice Queen, to the center of the lid for a "how did she do that?" effect that punches up simple, sleek hair and a demure neckline.
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Photographed by Mark Lim.
If you're 100% sold on a white wedding dress, go for it. But, just as Smith did with the makeup, leave some room to play. A slinky, slip-dress-inspired gown is a relaxed alternative you need if the thought of a corset (or layers of tulle) sends you running down the aisle in the opposite direction.

Valentina Kova dress, BaubleBar necklace, & Other Stories bracelet, Jimmy Choo heels.
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Photographed by Mark Lim.
Your Something Blue
Sultry smoky eyes are too pretty to relegate only to nighttime (although perfectly apropos if your ceremony is an evening affair). Suggest a shaded eye in gem tones to your makeup artist, or go to town yourself with varying shades of blue for a daytime twist. A subtle pop of pink or lavender (we used COVERGIRL Eye Shadow Quads in Breathtaking Blues and Va-Va Violets) in the inner corners of your eyes and browbones will keep things light and definitively bridal.
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Photographed by Mark Lim.
We're declaring it right now — you can look sexy at your wedding. The notion of a demure, lace-covered ensemble is pretty in its own way but by no means a hard-and-fast rule. Besides, you'll be able to wear a slinky gown in an artistic silhouette for more than just one affair. And, this one goes with any color smoky eye you dare.

Balenciaga dress, H&M bracelet, Jimmy Choo heels.
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Photographed by Mark Lim.
The New Neutral
Nude lips are nice, but rich, earth-toned lips are downright daring. They also create a gorgeous contrast against a nude dress. (Just make sure to choose a long-wear formula that'll last through your first kiss to your first dance, like COVERGIRL Outlast Longwear Lipstick.) Keep the rest of your look simple to avoid any tone or color clashes. Defined brows and a coat of mascara should do it.
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Photographed by Mark Lim.
If you're going for not-quite-white, Champagne hues enrich a mocha-colored pout nicely. And, while you're shaking things up — ditch the long trains and too-heavy layers for a shorter hem that's reception-ready. Plus, if you're more of a shoe girl anyway, you can showcase your favorite slingbacks.

Acne Studios dress, BaubleBar necklace and ring, Manolo Blahnik shoes.
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Photographed by Mark Lim.
When all eyes turn to you, you want to deliver on drama. Smith applied a splash of pastel purple shadow to the outer corners of the eyes, dragging out the edges for bonus notice-me points. The pairing of feminine color with a blurred, slightly imprecise finish can be played with in any number of ways — whatever your alt-bride heart desires. Finish your look with a soft touch of mascara, like COVERGIRL Full Lash Bloom Mascara By LashBlast.
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Photographed by Mark Lim.
Admittedly, layers may not be first to mind when it comes to wedding style. But, when added to a clean, minimalist look, they're totally head-turning — and won't compete with your pastel eye.

American Apparel turtleneck, Assembly New York dress, & Other Stories heels and ring.
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Photographed by Mark Lim.
Blushing Bride, Indeed
Let's be honest — your eye makeup is moot the moment you start shedding tears. (Side note: Waterproof mascara, like COVERGIRL The Super Sizer By LashBlast, is a wedding-day must.) If you're worried about the waterworks, focus on your cheeks with a hot flush of plum blush. Don't be afraid to pack it on here. The unexpected shade looks vibrant and youthful paired with little to no extra makeup.
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Photographed by Mark Lim.
Your bold cheek moment lends itself to an understated, elegant look. A sexy nuptial suit with clean lines and a solid color hits all the right notes.

Assembly New York jacket and pants, Manolo Blahnik shoes, H&M necklace.
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Photographed by Mark Lim.
Twist On A Classic
If you want to push gently nudge the boundaries of your bridal beauty, embrace pink and peach — but amp it up by applying these soft tones to your eyes, cheeks, and lips. When you mix and match different shades in the same color family, you instantly boost an already-flattering palette. For this pretty pink lip, we blended COVERGIRL Colorlicious Lipstick in Guavalicious and Yummy Pink.
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Photographed by Mark Lim.
Separates keep ultra-feminine makeup from crossing the line into "girly" territory. Look for shapes and cuts that add interest, like the faux-cape style here.

Yigal Azrouël dress, Belstaff pants, Robert Clergerie shoes, & Other Stories earrings and bracelet.
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Photographed by Mark Lim.
Blue-Eyed Bride
Your bridesmaids shouldn't have all the fun when it comes to color. Play with a bright swipe of eyeliner (COVERGIRL's Ink It! By Perfect Point Plus in Aquamarine Ink is the perfect bold shade of blue) along your upper lashline, and keep the rest of your makeup clean and simple.
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Photographed by Mark Lim.
Ground bright aqua eye makeup with all white or subdued shades. And, if you plan to bare your midriff, balance the gutsy trend with classic pieces like a tuxedo jacket and tailored trousers.

T by Alexander Wang jacket and pants, American Apparel turtleneck, Jimmy Choo heels, & Other Stories necklace.

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