Leave it to Uniqlo to tap into the biggest Internet sensation of all. To bring shoppers to their new San Francisco location, the Japanese brand hired a very big name to do the commercial. Like, the biggest celebrity. Ever. That's right, you've guessed it. We're talking about Maru.
This fat kitty is the ultimate proof that SQUEE transcends language, culture, and custom — his videos have millions of likes on YouTube, and his Facebook page has more fans than most humans. Now, he's doing his signature move (sucking at getting into boxes) for Uniqlo. How do you think it's paying him? Probably just an unlimited lifetime supply of empty containers.