'Tis the season for holiday shopping and — if you’re anything like my procrastinating self — being suuuuper stressed about what to get everyone. The pressure to find gifts for all your tias and primas can be overwhelming, especially if you’re looking to switch up your gift-giving game this year. Our approach: to shop with your giftee's personality in mind, instead of going the gift-card route yet again (hey, no judgment).
When you’re trying to find the best gifts for beauty lovers, consider their overall aesthetic first. Are they a no-makeup minimalist? Do they wear a red lip religiously? Is their smoky eye the best you’ve ever seen? Zero in on which products they use on the reg to inspire your search. You want to treat them to a gift they’ll actually incorporate into their routine, because nothing’s worse than splurging on a product only for it to be abandoned in their drawer or cabinet until they inevitably toss it.
So, to ensure that your gift doesn’t face that tragic fate, we curated a list of products from Latinx-owned brands (because, support) at Ulta Beauty that work for every beauty personality type. Click through and shop our gift picks, so you get back to focusing on more important things — like watching your favorite holiday rom-com for the millionth time.