The Insider’s Guide To Shopping In Florence

Milan may be famous for its place on the international fashion calendar, but for many, the real home of Italian style is Florence. With the amount of artisanal shoemakers, historic leather markets, and bespoke clothing shops that line the Tuscan city’s medieval streets, it’s not hard to see why. Legendary Italian luxury brands like Salvatore Ferragamo, Gucci, Emilio Pucci, and Roberto Cavalli were all proudly founded in Florence, and those that weren’t — Prada, Armani, Missoni — all clamor to maintain major presences in the city’s fabled shopping quarters. But, don’t go thinking these standby brands are all you'll find: sleek, new concept shops; innovative boutiques; and young designer flagships abound, too. Not to mention Pitti, Italy's largest fashion trade show, which attracts editors (including us right now!) and visitors alike. Here, the top 10 shopping spots you’ve got to add to your next Italian itinerary.