Will Strip For Clothes: Desigual’s Undie Party Is Coming To Union Square

Hey, you know those crazy, had-to-be-there Undie Parties Spanish casualwear brand Desigual throws at its many stores? You know, the events where the first 100 people to show up at the shop wearing nothing but their skivvies walk away with a free two-piece outfit — something which we definitely overheard you saying you would totally do if it ever came S.F. (don't even pretend you didn't!)?
Well, it's time to strip down, because the Desigual Undie Party is hitting the Latino-rific retailer's Union Square location this Friday, March 2. The line for the lightly dressed starts forming at 7 a.m., and even those who aren't among the first hundred will receive 50% off their same-day purchases (provided they're not wearing clothes).
So, whether you're going down there to shop, score those free clothes, or just gawk at the guys and girls braving our microclimates in their unmentionables, it's gonna be a scene. Just remember to keep your pants on while on the BART. We've had enough pantlessness there recently.

When: Friday, March 2, starting at 7 a.m.

Where: Desigual, 101 Powell Street (between Ellis and O'Farrell streets); 415-772-9079.

Image: Courtesy of Desigual