Local Blog Love: Bookmark New Style Site ScoutandLo!

The freshest face on the Chicago style blog scene (besides us, of course!) is ScoutandLo, a.k.a. Laura Watson. Covering well-heeled commentary and posts in fashion, home, and beauty, the blog is a never-ending supply of great taste that you'll wish you could've bookmarked sooner. We've got our eye on this one because aside from being an inspiring window into current trends, Laura Watson is one of us. She knows Chicago and how the coolest looks translate onto our City streets. The blog started as a way to keep track of the author's craves and inspirations, and has turned into a force that's inspiring others to do the same. "I'm more into personal style than following fashion," Laura says, "ScoutandLo is an extension of me and my personal style and inspirations—not just the newest trends or the new "it" designer." ScoutandLo makes it look easy, and is so spot-on that you'll definitely need it in your morning news feed. And let's face it, anyone who thinks the search for "the one" is really a hunt for a vintage Guns N' Roses t-shirt is okay by us.

More from Chicago

R29 Original Series