These days, it seems like there are so many nontraditional ways to top the Billboards. Case in point: YouTube and televised singing competitions (hello, One Direction?) have pretty much guaranteed that a talented young singer has a built-in, frenzied fanbase before he or she even releases an album. Now, add another method to the list: modeling at Fashion Week.
Newbie songstress Alexandra McDermott appeared at an Erin Fetherston casting last fall, and Fetherston saw a few of McDermott's YouTube videos afterward. The two fell in career-love, with Fetherston casting McDermott to appear in her spring lookbook and an exclusive-to-R29 video, in which the young starlet's powerful voice accompanies footage of her prepping, modeling, and performing at the spring '13 show.
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Says Fetherson, "As soon as I met Alexandra, I fell in love with her look and once I heard her sing, I was blown away by her incredible talent. I like the idea of finding new, undiscovered talent and collaborating together in a way that helps give them a platform. I think that is artistic collaboration at its best."
Like what you see? Shop Erin Fetherston's spring '13 collection here. Like what you hear? Get lost in McDermott's music on her YouTube page.