Uniqlo Gets A Southern California Kick With A Collaboration With L.A. Brand, Velvet

velvet-uniqlo-collaboration-1.jpg
Jenny Graham and Toni Spencer from L.A. brand, Velvet , are set to collaborate with Uniqlo on a 14-piece collection to be released worldwide on June 17. With four mini collections, these new batches of separates are supposed to encourage that easy Southern California lifestyle—sleeveless tops and rayon dresses in deep pinks, lavenders, powder blues, and grays can be worn as easily over a swimsuit as out on the town. This is the first time a non-NY label has collaborated with the Japanese brand, and we couldn't be more excited to see a bit of SoCal flavor injected onto NY's Broadway. Pieces will retail at a super-low $15.90 and $19.90 (a cashmere collection dropping in fall will be priced between $99.90 and $129.90), which is another reason to welcome in the West. "You always love a bargain," Graham says. Amen to that! (WWD)
546 Broadway (between Spring and Prince streets); 917-237-8800.
Advertisement

More from Fashion

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.