Charmed, We're Sure: Popomomo Perfects French Countryside Chic

Season after season, Popomomo's crafty knack for charting inspiration continues to charm and fascinate us. We suspect their mood boards would put our Pinterest pinboards to shame. The L.A.-born, organically bred label’s summer ’12 lookbook is no exception to that rule. An ode to the sleepy ingénues of the Nouvelle Vague era, it has us entirely smitten. Sounds très bien, non?
The collection includes cranberry pocket dresses, peachy colorblock shifts, and strategically traced tribal trims. Accessories bedecked in prismacolor beadwork lend a playful finish to the swell summer lineup. Give it a look-see and be prepared for pure plaisir…
Photo: Courtesy of Paley Fairman

More from Fashion

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.