Your Guide To Shopping Amazon’s (Many) Black Friday Deals

Photo: Sophie Hur/Refinery29

After what seems like an eternity of lead up, Black Friday is finally upon us, and the deals are plentiful. However, with Amazon being the unofficial Black Friday shopping king, navigating the mega-retailer's markdowns can be a little overwhelming. We're here to help with that.

Just like Prime Day, Amazon's Goldbox is the ultimate hub to find all of the best marked-down products — including those all-important Lightning Deals — all in one place. To kick things off, we put together the ultimate Amazon cheat sheet of what to know to make off like a bandit this Black Friday/Cyber Monday season.

Where can I find Amazon's Black Friday Deals?

The Black Friday Countdown hub is your one-stop-shop to find marked-down items in addition to limited-time offers like Lightning Deals and Deals of the Day. Because it's the #holidays, Amazon has rebranded the Goldbox with a Black Friday makeover; TL;DR the important thing to know is that products will be coming and going like hotcakes, and the "Today's Deals" page is where you'll find them first.

What about Lightning Deals?

Lightning Deals are very limited deals (as in, lasting for a couple hours) on some of Amazon's top sellers. Unlike everything else on Amazon's site, Lightning Deal items typically follow a strict, one per customer rule, and last until the deal expires or until items are out of stock. (Also, since Lightning Deals are extremely time-sensitive, it's a good rule of thumb to checkout ASAP so you don't lose any items in your cart.)

Where can I find Amazon Lightning Deals?

While they're extra hyped up during holidays and other sale seasons, Lightning Deals are actually shoppable 365 days a year via the aforementioned Goldbox/Happy HoliDeals page. You can also sign up for Amazon's daily deals email to get on-sale item notifications delivered straight to your inbox.

What's are the best deals that I can't miss out on?

We're glad you asked — the shopping team at Refinery29 prides itself on scouring the internet for the very best deals, and have rounded up the most life-upgrading ones below for your online shopping pleasure. We'll be updating these daily so check back often if you don't feel like getting lost in the Amazon.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
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