We all have those lazy days (years) when the most effort we want to make in our snack prep is to twist open a bottle or box of wine, pour a glass, and eat crackers straight from the box. Cutting cheese is just one step too many, so elevating this pairing with Cheez-Its is just about brilliant. Apparently, Cheez-Its manufacturer Kellogg's took note of this common improvisation, and now they've paired up with House Wine to make an all-in-one wine and cheese cracker box.
Half the box contains 100 oz. of House Wine Red (a blend of 50% cabernet sauvignon and 50% merlot), and half is a giant box of original flavor Cheez-Its. This package of fun will be available starting July 25 for a limited time at OriginalHouseWine.com for $25.
"Many of our fans were already exploring pairing different wines with Cheez-It," Kellogg's U.S. Snacks division senior marketing director Jeff Delonis said in a press release.
This "exploring" has taken place in the form of people sharing their indulgence via slightly guilty social media posts as well as the higher-brow form of food and wine writers actually selecting appropriate pairings. Grub Street decided last year that white Rioja is the absolute best for its "singed-fruit character" and "slight acidity."
But a white wine requires that extra step of refrigeration, whereas you can grab this combo box and pop it open as-is in your living room or on a picnic with friends. It seems pretty ideal for a summer outdoor concert, too, if you can get it past security. If not, you're going to have to ditch the box and go the old-fashioned route: boxed wine poured into metal water bottles. Classiness is a state of mind.