If you type "marijuana pipe" into the search box of Google images you'll see photo after photo of pipes that look almost exactly alike. Most of them are glass, bright or neon colors, sometimes tie-dye, and they all look like something you'd see sitting on the coffee table in a stoner movie.
Well, Jenny Wichman was sick of it. The New York City prop designer would stare at her own dirty, glass weed pipe and wish for something prettier and more elegant. Something she wouldn't have to hide when company came over. So, she made them herself.
"There is definitely a lack of options out there for simple and feminine smoking objects," Wichman says. "Yew Yew is heavily influenced by art and fashion, which I think is really lacking in the cannabis industry."
Her mission is clear in the company's tagline: "Smoking, simplified," and Wichman says she hopes by changing the appearance of weed pipes she also changes the image of people who smoke.
"I want Yew Yew to help destigmatize the cannabis industry," she says. "We are not lazy stoners with tie-dyed posters and patchouli everywhere. A lot of us are motivated people (and women!) who are starting businesses and getting shit done."