Converse Revamps Its Century-Old Chucks For The First Time Ever

Photo: Courtesy of Converse
There’s a new Chuck in town: Converse is unveiling its first redesign of the shoe since, well, ever. On Tuesday, the Converse Chuck Taylor All Star II will hit stores. The good news? Your kicks will (finally!) be comfortable, thanks to Nike’s Lunarlon lining — hooray for arch support — which shouldn’t come as too much of a shocker, as Nike has owned Converse for a dozen years.

Other comfort-skewed tweaks to the sneakers, which were originally designed in 1917, nine years after Converse launched, include foam-padded collars and perforated microsuede liners. The not-so-great news: You’ll shell out $15 to $20 more than you used to for a pair of the classic kicks, which now cost $70 for low-tops and $75 for hi-tops.

“The launch of Chuck II is a groundbreaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking,” Jim Calhoun, president and CEO at Converse, said in a statement.

The revised Chucks will be available in black, white, red, and blue when they launch next week, and, yes, they’re as versatile as always.

Advertisement

More from Fashion

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.