These days, if there’s anything you can predict from big-box retailers like Target, it’s that you shouldn’t expect the expected. The superstore of our parents’ heyday isn’t the store that you know today; beyond the necessities and requisite in-house labels, retailers like Target are adopting modern strategies to turn a quick trip to pick up toilet paper into an adventure. Sure, while it might be bad for your budget, it's good for your closet. In its mission to deliver indie labels to a mass audience, Target is expanding its Target Collective family to include three new brands whose product lines are available today.
The past Target Collective brands have been geared towards men, but these three new offerings are unisex. They include bag-makers Stone + Cloth, graphic T-shirt label Parks Project, and eyewear brand Shwood (while the styles are marked ‘men’s,’ they’re definitely for women, too). The Target-sold lines were designed as a collaboration between the individual brands and Target’s product design and development team. “Each of the brands has such an incredible aesthetic, and I love that we were able to sit down and work hand-in-hand with them to co-create product made just for Target’s guests,” says Senior Vice President, Julie Guggemos.
Click through to learn a little more about these brands, and our R29 picks for what to buy.