Jerry, George, Elaine, and Kramer officially have a new home. This morning, Hulu announced it has acquired the exclusive streaming rights to the entire Seinfeld series. Subscribers will have full access to the iconic comedy in June, and in the meantime will have to remain satisfied with sporadic tweets from Modern Seinfeld.
That’s not all that’s happening with Hulu. The platform also shared that it has a new multi-year deal with AMC for streaming rights to the network’s future programming — including the long-awaited companion series to The Walking Dead, titled Fear the Walking Dead. Additionally, Hulu will become the home for a “significant number” of IFC films.
“AMC Networks has been the original home of some of the most popular shows in the history of online streaming, and we are excited about this new partnership with Hulu, a growing company that has created a network-branded environment for content in a highly competitive space,” said Ed Carroll, the chief operating officer of AMC Networks.
A highly competitive space indeed. As streaming services continue to supplant traditional modes of watching television, adding new shows and old favorites to the offering mix is definitely key to audience growth — and while Hulu has long been a major player, Netflix and Amazon Instant Video are owning the game with original programming like Orange Is the New Black and Transparent.
To that end, Hulu shared that its subscriber base has increased by 50% since 2015, and the platform's numbers are on the upswing, in general. But, it'll have to keep ponying up premium video content to continue the trend. Seinfeld is as good a place as any to start.
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