Florence + The Machine Debut Another Massive New Song

All systems are a go with Florence Welch's machine. The British singer released yet another new song — her second in a week.

Unlike "How Big How Blue How Beautiful," "What Kind Of Man" is actually big. (BBC One's Zane Lowe did declare it the "hottest record in the world right now," after all.)  It finds Flo returning to her punkish roots. The guitar chords drive the song while horns swell in the background. Welch belts "What kind of man loves like this?" over and over until it becomes a dizzying mix of the theatrics found on Ceremonials and the same devil-may-care attitude heard on Lungs. Whatever direction she's taking this album in, it's working. 

The video for "What Kind Of Man" was shortly released after the song debuted on BBC One. It's a powerful portrayal of one couple's tumultuous relationship​,​ and ​Florence herself ​questions whether "people who suffer together would be more connected than people who are content." Though less playful than her previous videos, it's deeply moving nonetheless.

How Big How Blue How Beautiful  will be released June 2, 2015.

[Ed. note: The video contains imagery some might consider graphic. Viewer discretion is advised.]


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