J Brand’s Latest Collaboration Is All Frills — Literally

Update: Simone Rocha x J Brand is now available for purchase at Dover Street Market London's e-shop. One item — the Ruffle Front Campbell Jacket in black — is sold out. So, you better hurry to get your special-edition denim ruffles! Ahead, refresh your memory by checking out the full lookbook, and shop the collection.
When we're looking to make a statement, our minds don't immediately go to denim. In fact, it's quite the opposite: We slip on our favorite worn-in jeans when we want comfort, or when we simply don't want to think too much about our outfit. But, J Brand continues to challenge how we think about the material. First, it was their ombré collection with artist Rob Pruitt. Now, they've teamed up with British designer Simone Rocha for a frilly collaboration.
Rocha admitted to Style.com that denim is scarce in her personal closet. But, she took to the challenge by "work[ing] against the grain and [trying] to treat it like any other fabric." As such, the capsule features lots of ruffles, youthful silhouettes, and colorful dyes. It's the perfect marriage of Rocha's namesake collection, where she often plays with the hems of her trousers and skirts, and J Brand's perfect fit — although, it's definitely not your typical boot cut.
The 14-piece collection consists of jackets, dresses, skirts, and jeans, styled as monochromatic outfits like the one shown here. Starting on November 14, it'll be available exclusively at Dover Street Market. On December 1, it'll expand to luxury retailers like Net-a-Porter, Bergdorf Goodman, and Selfridges, as well as J Brand's online shop. Ahead, check out the lookbook — you won't believe it actually is denim.