Versace Is The Most Googled Fashion Label — Thank Drake?

versacePhoto: Courtesy of Versace.
It's been quite a year for luxe fashion brand Versace. It tapped Lady Gaga as the face of its spring '14 campaign, teamed up with M.I.A. for a rad collaboration, was featured in a Lifetime movie, and even took over airwaves via summer's unstoppable Drake and Migos hit. And, not surprisingly, it was also the Italian fashion house that took the prize for being the most searched-for high-fashion label of the year, according to Google's Zeitgeist 2013 report. In all, the brand topped Michael Kors, Gucci, and Kate Spade, with Givenchy, Prabal Gurung, and Rachel Zoe rounding out the top 10.
However, while all the press this year surrounding Versace may have helped it climb those ranks, when it comes to the most searched apparel brands and retailers, it was actually Kohl's that blew away the competition. J.C. Penney, Nordstrom, and Forever 21 came in behind, while similar mega-stores like Walmart and Target didn't even make the list. The Zeitgeist roundup also included pop-culture trends, top stocks, and even the most searched-for appetizer. (It's tomato mozzarella, by the way.) Now, excuse us while we put the holiday jams on pause and blast a little "Versace," "Versace," "Versace." (WWD)
Advertisement

More from Fashion

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.